CRM & Marketing Automation Manager
August 24
🔄 Hybrid – London
Description
• Own The Strategy: Work closely with internal stakeholders to create and optimize automated processes between Account Engagement (Pardot) and Salesforce, own the lead lifecycle setup and build a plan for nurturing flows together with the DemandGen and Content teams • Innovative thinking: Integrate platforms that you see fit for a business case, remain up to date with marketing capabilities in Salesforce (Einstein Lead Scoring, Einstein Sales Engage etc.), research new approaches and educate your colleagues on them • Consistent and Organised: Perform regular health checks on Account Engagement, oversee Commercial team lead management and create a sense of structure and rigour • Analyse: Understand and evaluate Web, CRM and Digital Marketing results and create suggestions for further improvement and optimisation across channels • Optimise: Ensure processes and plans around Event management and general client engagement are continually improved, aligning with direct revenue outcomes at every opportunity
Requirements
• Five or more years of experience with Account Engagement and Sales Cloud • Analytical mindset with the ability to interpret data, derive insights, and make data-driven decisions • Plenty of experience leading successful marketing automation initiatives and a demonstrated ability to measure commercial success • Strong knowledge and experience of creating, assessing and overseeing campaign attribution. A results-oriented mindset is a must • Excellent project management skills – you need to manage multiple initiatives simultaneously, solve problems and meet deadlines in a fast-paced environment • Strong communication and collaboration skills: manage stakeholders and work effectively across teams and departments
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