Attentive
The most comprehensive text message marketing solution.
Marketing Automation • Growth Marketing • Retention Marketing
1001 - 5000
Acquisition & Customer Marketing Manager, International
August 16
🔄 Hybrid – London
Attentive
The most comprehensive text message marketing solution.
Marketing Automation • Growth Marketing • Retention Marketing
1001 - 5000
Description
• Own demand generation and customer marketing strategy for UK and Australia, including original campaign ideation/execution and partnering with US team to repurpose and globalise campaigns for UK and Australia markets. • Manages sales and CS enablement organisation, including drafting enablement copy and optimising current repositories of existing content like Highspot. • Manage the ABM and winback strategy and execution for both prospects and customers. • Write copy for marketing campaigns like guides, webinars, emails, and ads. • Consistently track the results of marketing campaigns and optimise programmes and meet quarterly marketing goals. • Support marketing operations function including lead auditing, creating Salesforce reports, CRM management. • Liaison with performance marketing to create regionalised ad creative. • Monitor and analyse industry trends and customer behaviours to optimise marketing programmes and identify new opportunities.
Requirements
• 5+ years of experience in B2B/digital marketing, with a focus on growth, acquisition and/or customer marketing experience. Paid/performance experience not necessary. • Experience managing demand gen campaigns, including ideation, project management, cross-functional collaboration, content creation, execution, promotion, amplification, and analysis. • Experience managing email marketing campaigns, nurturing campaigns, and segmentation—Hubspot experience preferred. • Salesforce experience required. Knowledge of building reports/dashboard, and an understanding account/contact/lead fields and campaigns, how they map to other systems. • Strong analytical skills and experience using data to drive decision-making. • Excellent organisational skills with ability to act like an owner. Ability to multitask and prioritise assignments. • Excellent communication skills and proactive approach to managing up and down. • Comfort with ambiguity and being able to colour outside the lines. • Past experience in a tech startup is a plus.
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