Sponsorship Sales Success Director

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Description

• Cultivate and maintain strong relationships with key sponsors, understanding their needs and ensuring high levels of satisfaction. • Act as the primary point of contact for high-value sponsors, ensuring exceptional service and support. • Resolve any sponsor-related issues or conflicts promptly and effectively. • Organize and lead regular sponsor meetings, updates, and reviews. • Responsible for accurate proofing of all logos that are used onsite and digitally. • Create and regularly maintain online exhibitor portal(s). • Collection and management of marketing collateral, virtual booth graphics and demo videos from exhibitor and sponsors. • Responsible for the upload and tracking of all sponsor and partner deliverables. • On-site management to ensure that all arrangements / orders are completed and of high quality. • Approve all booth stand plans adhering to venue Health & Safety guidelines and make recommendations to exhibitors for optimal booth design in allotted area. • Production of post-event reports and ownership of completing said reports with the team, for each exhibitor and sponsor in a timely manner. • Lead, mentor, and motivate a team of Sales Success Managers to achieve individual and team sales goals. • Conduct regular performance reviews, providing constructive feedback and professional development opportunities. • Foster a collaborative and high-performance culture. • Evaluate and refine internal sales processes to enhance efficiency and effectiveness. • Implement and optimize CRM and sales tools to streamline operations and improve data management. • Develop and enforce best practices for sponsorship sales deliverables, ensuring consistent and scalable methodologies. • Analyze data to identify trends, opportunities, and areas for improvement. • Use insights gained from data analysis to refine strategies and drive continuous improvement. • Work closely with marketing, events, sales and product development teams to create compelling deliverable journey for sponsors. • Partner with event management to ensure seamless execution of sponsored activities and events.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field; MBA preferred. • Minimum of 7 years of experience in sponsorship sales, preferably within the events industry. • Strong leadership and team management skills. • Excellent communication and interpersonal skills. • Proficiency in CRM software and sales tools. • Analytical mindset with the ability to interpret data and trends. • Ability to thrive in a fast-paced, dynamic environment.