Growth Marketing Manager B2C (Communities & Events)

June 13

Apply Now

Receive Emails with Similar Jobs

Mindvalley

WebsiteLinkedInAll Job Openings

The Future of Education- Mindvalley Membership lets you access the best coaches, training and programs on the planet

education • publishing • pushing humanity forward • personal growth • culture hacking

201 - 500

Description

• The Growth Marketing Manager will build, own, and be accountable for the entire marketing funnel. You will support the Head of Growth Marketing B2C by executing our growth strategy, encompassing both customer acquisition and retention marketing. • As the Growth Manager for the events & communities division you will manage and support activities across all stages of the customer experience; finding opportunities to forge authentic relationships with target audiences to build consideration for our products, support customer acquisition, activation, cross-selling, and up-selling • Working cross-functionally with the events & community management teams, data management, creative services, and the extended marketing team, you will implement data-driven growth plans. We are looking for a deeply experienced and data-driven professional to help us build a sense of community among our current and prospective customers to further our commitment to customer education & personal transformation, including designing meetups dynamics with the community’s team, curating meetup contents, coordinating speakers, manage schedules, etc. • The ideal candidate should have a strong focus on retention in order to support our Head of Growth Marketing B2C to boost customer loyalty and advocacy by adding value to our subscribers • In this role, you will be responsible to constantly run experiments across the funnel, improving conversion rate and working cross-department to collaborate on new initiatives. You will also work collaboratively with the events team to reach registration and revenue goals, including the design and implementation of awareness initiatives leveraging on the extended marketing team’s support but also the partners/sponsors of the events. We expect you to be highly analytical, testing-oriented and obsessed with measuring and reporting results • Finally, we would like you to champion the usage of behavioral data to deliver a customer-centric and solution-selling marketing execution, in order to meet business objectives at the most efficient cost. In this position, you will own our supplements customer from the beginning till the end

Requirements

• 5+ years’ experience in B2C Growth Marketing • 2+ years of proven work on a similar role in the Marketing Department for the community/events division • Hands-on experience running demand generation or lifecycle marketing programs • Demonstrated experience in working with databases, data analysis, and segmentation • Analytical with a desire to launch, learn, and iterate to continually improve programs • Ability to lead and facilitate workshops-discovery, brainstorming, review, and final read-out • Solid background in customer acquisition/retention strategies • Must be comfortable forecasting, requesting, and managing a growing budget with KPI targets as a constant focus • Numerate with the ability to produce reports and derive valuable insights and analysis • Experience working with cross-functional teams, having developed ideas to bring together growth/brand goals and tailor objectives based on consumer needs • BSc in Marketing or relevant field • Being comfortable with working in a dynamic and diverse remote environment • The ability to multitask and manage time effectively • Exceptional attention to detail • Strong decision-making skills • You are data-driven, a creative problem-solver, and focused on understanding customer behavior

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service