Growth Marketing Manager

May 22

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Reorg

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Global provider of credit data, analytics and intel. Full cycle from levfin to distressed, restructuring and post-reorg.

distressed debt • covenants analysis • high yield • Asia financial analysis • chapter 11

201 - 500

💰 Venture Round on 2016-07

Description

• We’re growing, transforming and building a world-class marketing organization! Join us, in our fast-paced environment, as our next Growth Marketing Manager to plan and deliver the regional marketing programs for new logo acquisition and customer engagement to grow our business in EMEA and APAC. • You’ll work closely with product and editorial to tailor relevant content for our target segments: investors, banks, lawyers, and consultancies. You’ll also work closely with your marketing partners in corporate/brand, product marketing, events and digital as you bring your programs to market. Plus, you’ll act as the marketing business partner to regional commercial teams in EMEA and APAC. • Strategize and create integrated marketing campaigns for the EMEA and APAC regions; drive awareness in the market, build trust with our audience, generate true demand amongst our ICPs and ultimately generate sales-ready leads for the commercial teams • Develop and scale our ABM program while planning, organizing, and implementing targeted, end-to-end campaigns for key accounts and contacts • Engage with commercial and editorial teams to plan and execute content webinars • Manage industry partnerships including content marketing and event sponsorship • Collaborate across the organization to plan and market high-quality events • Leverage marketing analytics and data-driven insights to identify growth opportunities, optimize marketing performance, and inform strategic decisions • Stay on top of industry trends and technologies, making recommendations and launching new channels and campaigns where appropriate • Managing and segmenting data, identifying gaps, developing new data sources and implementing a GDPR and email laws compliant data build plan

Requirements

• BA/ BS degree with minimum 5 years account-based marketing, marketing automation, and demand generation campaign experience in a B2B software company • Proven track record of creating and executing account-based marketing and nurture campaigns to penetrate accounts, nurture leads, progress opportunities, and accelerate closing • Experience with Marketing Automation Platforms (e.g., Pardot, Marketo, Hubspot), social media tools (Hootsuite), CRM campaign planning and reporting (Salesforce), website content management (Wordpress), webinars (e.g., Zoom, ON24), event management (e.g., Cvent, Splash) • Hands-on, advanced experience with ABM tools (e.g., Madison Logic, Demandbase, 6sense) • Motivated self-starter who thrives in a fast-paced, growth-oriented environment, previous experience working at a start-up or high-growth firm, a plus

Benefits

• Competitive health benefits • Matched 401k and pension plans • PTO • Generous parental leave • Gym subsidies • Educational reimbursements for career development • Recognition programs • Pet-friendly offices