Growth Marketing Manager (UK)
June 4
🏢 In-office - London
Description
• We’re looking for a Growth Marketing Manager to play a critical role in our ambitious growth plans. This role involves a deep understanding of conversion funnels, landing page optimisations, analysing qualitative and quantitative data, driving activation to purchase and working closely with media buyers and lifecycle marketers to design and implement growth experiments. • We believe that a powerful blend of data and creativity fuels a successful growth engine; therefore, the ideal candidate will have a strong background in growth marketing and a passion for finding creative ways to grab attention across a variety of mediums. • As a Growth Marketing Manager at Eucalyptus your key responsibilities will include: - Lead and implement conversion rate experiments across our funnel from landing page through to retention. - Analyse large amounts of data, identifying trends and cohorts to personalise marketing efforts. - Develop a refined understanding of our customer personas, building empathy towards their pain points. - Drive initiatives aimed at improving patient retention and increasing customer lifetime value. - Develop a methodology to build, measure and learn from multiple experiments. - Partner with other marketing team members and cross-functional team members to gather insights that can be used in our lifecycle efforts. - Maintain a weekly reporting cadence to share performance metrics and insights with the wider acquisition team.
Requirements
• Experience in a lifecycle or conversion rate marketing role or similar • Communicate fluently in English (bonus - if you’re proficient in other European languages such as German) • Collaborated with creative teams to create landing pages, emails or quiz funnels that demand attention, and drive action • Proven track record of growing conversion rates and retention. • Ability to clearly communicate results, key findings, and areas of opportunities • Derive key insights from analytics platforms like Google Analytics. • Been through the journey of a fast-growing start-up and understand how to excel within such an environment
Benefits
• Work with best-in-class doctors, specialists, pharmacists, and medical professionals from all over the world, and our 5 clinics speak to different people at different stages of their life and needs • Strong culture of work-life balance, supported by flexible working hours and hybrid working possibilities • We are proud to have built a patient-centric platform that provides end-to-end healthcare at scale • Learn from some world-class marketers, engineers, creatives, operations specialists, and medical professionals - joining a diverse team from Atlassian, Canva, Google, McKinsey, Bain, Optiver, Koala, Manual and many many more • Offer a competitive remuneration package plus government contributions • Fun office parties and team dinners so you can bond with your team regularly • Eucalyptus and clinic merch designed by our very own in-house creative team • Want to see more? Check us out on Instagram @euc.alypt.us
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