Lifecycle Marketing Ecommerce Manager

June 28

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Crunchyroll

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Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love$1. .$1

community • streaming video • social-networking • anime • Asian entertainment

1001 - 5000

💰 $22M Venture Round on 2015-11

Description

• In the role of Lifecycle Marketing E-Commerce Manager, you will report to the Senior Lifecycle Marketing Manager. • Support our international e-commerce markets, including the United Kingdom, EU, and Australia/New Zealand and hit revenue goals for these markets. • Develop and collaborate global e-commerce lifecycle marketing campaigns to improve user engagement, upsells, retention, and re-engagement • Leverage internal data by working with product, analytics, and data teams to understand user behaviour in depth. • Identify lifecycle areas of opportunity, and implement programmes to increase conversions and retention optimization • Work directly with marketing partners and external partners to deliver global e-commerce Marketing campaigns. • Manage end-to-end processes for integrated campaigns across email, push notifications, in-app messages, and in-product -- including identifying campaign opportunities, developing strategy and messaging, overseeing asset creation, reporting, and optimizing ongoing campaigns. • Develop and oversee a roadmap that prioritises high-impact campaigns for international regions. • Implement scalable retention marketing programmes using AB and multivariate testing strategies and quickly apply insights. • Manage the development of assets (email, push notifications, in-app, in-product collateral, SMS messages) through the creative review process, localization, and collaborating with designers and copywriters while following brand guidelines

Requirements

• You have 8+ years of CRM/Lifecycle Marketing, retention marketing experience, or in a digital marketing/analytics function that uses email marketing, mobile marketing, and other owned channels is acceptable • You have experience working in the ECommerce industry • You have experience using marketing automation tools or email marketing platforms Braze EMS to personalise customer journeys (i.e Emarsys, Iterable, Sailthru, Salesforce, or Marketing Cloud) • You have experience working with complex localised marketing projects, coordinating logistics with many different international partners • You have experience working with technical and business teams in different countries and time-zones • You have experience using marketing and product analytics tools (i.e. Mixpanel) • You have experience with project management tools, (JIRA or similar) and the ability to use them for streamlined marketing operations and team collaboration • You have a Bachelor’s Degree in a quantitative discipline (Math, Economics, Statistics), Marketing, or Business

Benefits

• Take Time for You - Accrued PTO, Summer Fridays, Company Christmas vacations, and flexible schedule, Hybrid work schedule • Find Balance - Online yoga & wellness classes • Work hard, watch hard - Free premium access to Crunchyroll along with monthly discounts to the Crunchyroll store • Level Up - Prepaid Udemy account, professional development courses & conferences • Press Play - Game nights, anime nights, online team buildings & celebrations • Best-in class company paid private medical, dental, vision • Salary contribution into a DC Pension Plan • Reimbursement for travel to and from the office • Paid parental leave for birthing parents and non birthing parents • Employee Assistance Program (EAP) with counseling sessions available 24/7 • Gym and Meal allowances • 8 Company paid Holidays plus 20 days of annual leave