Inspiring and enabling business to be a force for good in society
Corporate Governance • Stewardship • Sustainability • Models of Business Success • Leadership
July 29
🏢 In-office - London
Inspiring and enabling business to be a force for good in society
Corporate Governance • Stewardship • Sustainability • Models of Business Success • Leadership
• Delivering on the sales target and KPIs, as aligned on at the start of the year, for each of the Investment Brands in your remit; • Establishing sales and KPI targets at the start of each year and regularly revising those FCTs to ensure outlook remains up-to-date. • Establishing top down and bottom up demand plans for seasonal OTBs and make sure they’re aligned with the sales target; • Responsible for the weekly trade and content calendar for each of the investment brands, ensuring that it aligns with all product launches and promotion plans, in partnership with the brand team, maintaining an agile approach to ensure targets are met; • Partner closely with the merchandising, marketing & commercial teams to implement the brand strategy; • Partner closely with the CRM team to develop an email and performance marketing comms plan and ensuring it aligns with trade and brand plans. • Making recommendations on features/functions for each of the Investment Brand’s sites you oversee that would best deliver on the agreed KPIs and drive sales. • Analysing and interpreting data from Google Analytics, Shopify and other analytics tools to provide actionable recommendations for improvement; • Monitor product performance & on-site trends to provide recommendations on how to maximise sales while leveraging performance marketing, product merchandising, commercial offers and content. • Establish and benchmark site offering vs customer expectations and the retail fashion industry to ensure an always on, compelling proposition, enabling maximised conversion rates. • Partner closely with the Head of Digital Design, Marketing production and Sales teams to ensure all digital asset requirements are captured ahead of Investment Brand seasonal photoshoots keeping conscious timing of season launch and actual delivery. • Ensure timely escalation of any technical issues on site to the dev team, following proper processes. • Conduct weekly catch-ups with Brand on performance and to align on upcoming weekly planned activities on both ends.
• Minimum 3-4 years of experience in e-commerce • Experience in commercial planning, owning and delivering against annual sale’s target • Experience in definition of a strong trade calendar & on site initiatives • Experience in buying and merchandising is a plus • Good understanding of CRM strategies is a plus • Understanding of Shopify/Shopify Plus, Google Analytics and Klaviyo
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