Marketing Manager

2 days ago

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TEAM LEWIS

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Creative campaigns for commercial and community causes. 25 offices throughout Asia, EMEA and North America.

Public Relations • Social media & digital PR • creative services • analyst relations • corporate communication

501 - 1000

Description

• Monitors the UK website for performance and quality • Assists in developing SEO strategies featuring target keyword rankings and applying them to website development projects • Uses Google Analytics to identify opportunities for best performing content to drive traffic acquisition • Supports global web masters to ensure consistency of quality and success • Develops and publishes regular content on our social media channels • Implements and manages social media advertising campaigns aligned with a multichannel approach • Configures tracking strategies to capture the performance of promotions on social media • Builds and maintains external relationships with journalists, partners, suppliers and other stakeholders/audiences • Drafts online content for a variety of formats and channels including case studies, award entries, blog posts and social media • Helps produce video content (drafting scripts, managing shoots, co-editing) • Supports the blog content and contribute to the global calendar • Develops content that can be used across multiple channels • Implements outbound campaigns to nurture leads throughout the entire buying process and optimise convert that traffic into leads • Manages the production/creation of online campaigns and suggest ideas for creative outreach campaigns • Works closely with the Client Engagement Team to ensure marketing is central to driving brand awareness and generation of qualified leads • Monitors marketing qualified leads and flag/refer new business opportunities to senior team members • Monitors campaign performance data and contributes to global marketing reports, including campaigns such as website performance, mailers, advertising and social media activity • Monitors and analyses engagements on social media and responds as appropriate • Analyses and evaluates results and data to make campaign and investment recommendations • Compiles ad-hoc reports and/or analysis as and when required, in addition to monthly reports of local marketing activity • Be a super-user of the team’s major marketing tools for social media management, content management systems and email [namely SharpSpring, Oktopost, and SEOMoz] • Understands tools and channels, and is able to train any junior team members on their use • Updates and maintains documents on the intranet and Marcomms server and other work spaces used by the team • Minutes team meetings and proactively helps to drive actions to ensure projects stay on-track • Manages administrative tasks for the team as appropriate • Supports the Head of Global Marketing and the wider marketing team on projects and initiatives • Be a cultural ambassador for the marketing team; promoting initiatives internally and externally; showcasing activities and achievements on Yammer and social media • Attends agency and industry events as appropriate to represent the agency • Seeks ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results • Proactively suggests new processes and tools to improve efficiency and performance of the team

Requirements

• Deep knowledge of and passion for marketing, digital strategy, lead generation, conversion rate optimisation, email marketing and social media in addition to SEO • Excellent analytical and problem solving skills, using data to make strategic decisions • Previous experience working within an agency environment is beneficial. • Outstanding project management, communication and relationship building skills • Experience with CRM and marketing automation platforms such as SugarCRM and SharpSpring • Experience with design, photos, video editing software and HTML • Excellent communication skills (written and spoken) • Calmness under pressure and ability to deliver to tight deadlines