Marketing Manager - 6 Month FTC

2 days ago

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DC Thomson

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DC Thomson is one of the leading media organisations in the UK, with a proud heritage of creating trusted brands that enlighten and entertain audiences across the globe$1. .$1

Consumer publishing including children's comics & magazines • Lifestyle/fashion and special interest publications • Digital Content • Media • Genealogy

1001 - 5000

Description

• Develop a marketing strategy and plan for The Social History Archive • Create awareness of the brand and drive qualified leads among diverse audiences • Use B2B marketing experience to develop a multi-channel approach • Work collaboratively in a culture valuing both creativity backed by data and customer insight

Requirements

• Experience working on brand and lead generation for a data-driven B2B business • Experience developing marketing strategies and the plans that bring those strategies to life through multi-channel delivery, from events to webinars to thought leadership to advertising, social content and CRM • Strong commercial acumen and a clear understanding of both efficiency and effectiveness measures • Evidence of working well with sales functions, anticipating needs and producing campaigns and materials that support acquisition and retention goals • Strong written, verbal, and presentation skills, and excellent communication ability, capable of working with a wide range of stakeholders • Ability to work collaboratively and comfortable driving programmes with multiple dependencies, both internal and external • Comfortable in a small, flat, highly collaborative team • A global outlook, and critically, significant experience of working with and in the USA

Benefits

• Generous holiday allowance with the chance to buy more • A pension contribution that stands out in the market (9.5% matched company contribution with a 6% contribution from the employee's side) • All the health and wellbeing benefits you’d expect and some you wouldn’t • The chance to work with smart and fun people on products that enable meaningful work