EU Associate, Creator Marketing

August 30

🔄 Hybrid – London

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Match Group

Sparking Meaningful Connections for Every Single Person Worldwide

1001 - 5000

Description

• Support a growing creator marketing program by overseeing always-on creator campaigns, including: agency communications, brief creation and presentation, campaign management, multi-market strategy alignment, quality assurance and measurement/reporting. • Optimize creator campaigns for growth marketing objectives in EU territories by managing consistent content/usage rights pipelines and scaling post-production processes, in collaboration with the growth marketing team. • Champion innovation by forming creative testing frameworks in collaboration with brand strategy and growth marketing partners. • Leverage data-driven insights to form leading-edge social strategies that expand creator programs into non-traditional channels and platforms. • Lead continuous improvement and iteration of global creator work by compiling learnings and implementing market-level guides and share outs for EU creator activity, rooted in cultural insights specific to each region. • Act as a thought leader within the marketing team on all things creator marketing by keeping up to date with industry trends in the EU and presenting findings to the team.

Requirements

• 2+ years in global creator marketing (or creator marketing across multiple EU markets). Experience in growth marketing and/or global brand strategy are a plus. • A real passion for all things social media and Internet culture. You are at the cutting edge of all things digital, and have a finger on the pulse of Gen Z/youth culture, emerging digital platforms, and the creator/influencer landscape. So, naturally, you know your way around TikTok, Instagram, Discord, Twitch — to name a few. • You have a proven track record of managing creator marketing campaigns and/or partnerships that bring brands into new, culturally relevant spaces. • You are a strategic thinker who loves to make informed recommendations grounded in audience, competitive, and/or cultural insights. You can combine data with insights from a variety of sources and put them into context to tell a cohesive story. • You’re highly collaborative at the core, but you thrive working autonomously across multiple projects at a time, all while keeping track of the details in each. • You are detail-oriented and able to codify processes, ways of working, and can share out in simple, succinct presentations with the team. • You are naturally curious about how things work, and proactively seek out white space opportunities to implement new processes and solutions that will drive real impact. • Fluency in English is a must. Proficiency in Spanish, French, German and/or Italian are preferred; any other language is a plus.

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