Email & CRM Marketing Executive

May 9

🔄 Hybrid – London

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Logo of Mulberry England

Mulberry England

Crafting beautiful leather goods that are made to last.

1001 - 5000

Description

• To build & deploy all email marketing campaigns. • To manage, plan and create the email marketing calendar. • Manage & optimise the day to day running of email marketing campaigns and automated emails. • Report campaign results and database growth back to a wider team. • Work with the Senior Digital Marketing Manager and Customer Insights team to develop a robust Global CRM program. • Work with the Senior Digital Marketing Manager and tech teams to optimise the current Salesforce Marketing Cloud set up. • Manage the email marketing calendar, own the build and deployment of all email campaigns through our Salesforce Marketing Cloud platform. • Assist the Senior Digital Marketing Manager to develop the email & CRM marketing strategy. • Work with the Global Marketing teams, local regional teams and Digital Marketing team to plan the global email marketing campaigns, including any translated, franchisee or partner requests. • Brief the Digital Designers and Copywriter on upcoming em...

Requirements

• Minimum of 1-2 years’ experience of planning & executing email marketing campaigns. • Experience of hands-on email campaign management, implementation and optimisation with ROI targets. • Web analytics, email platform reporting knowledge & presentation skills. • Excellent communications skills. • Strong knowledge of excel. • Experience working with email service platforms (Salesforce Marketing Cloud in particular). • A broad understanding and passion for marketing & customer journeys.

Benefits

• Product allowance • Additional Day Off for your Birthday! • An enviable staff discount and exclusive access to staff sales • Pension Contributions & Life Assurance • Training and development opportunities - including full access to LinkedIn Learning! • x2 Community Days per year • Onsite gym • Fresh fruit everyday

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