Growth Marketing Manager

2 days ago

🔄 Hybrid – London

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Logo of Provenance

Provenance

The global leader in sustainability communications technology. 🌱👩🌾📲🌎

Consumer Goods • Future of Retail • Supply chain transparency • E-commerce • Social impact

11 - 50

Description

• Drive brand acquisition and optimise marketing funnels and partnerships to maximise conversion rates • Work closely with retailer partners to develop tailored marketing plans that drive brand sign-ups through email marketing, landing pages, webinars, video content and more • Through regular prospect/customer interviews, generate valuable insights on our brand persona(s) to refine and improve our value proposition, and communicate these effectively across the wider team • Ideate and execute multiple marketing experiments each sprint, contributing to learnings and/or sign-up growth • Develop marketing assets that powerfully and consistently outline our value proposition for brands • Use data and analytics to inform growth strategies, track performance, and make informed decisions. Regularly report on key growth metrics • Collaborate with Business Development and Customer Success colleagues to develop bespoke approaches to target brand accounts, including enterprise brand groups • Manage our presence at key calendar events in order to engage on-criteria leads • Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing. Experiment with new tools and tactics to improve conversion

Requirements

• At least 3-5 years of SaaS experience in a B2B growth marketing role • Excellent understanding of digital marketing, customer acquisition, and retention strategies • Experience with data-driven decision-making and proficiency in analytics tools (e.g., Google Analytics, Mixpanel) • Experience with Hubspot, including setting up and managing workflows and sequences • You have exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels

Benefits

• Employee share option program (so you can own a piece of Provenance) • 25 days holiday, plus bank holidays and a day off on your birthday • 2 x days Slow Travel allowance - to encourage and reward more sustainable holiday travel • Increasing annual leave for long-term service (starting from 2+ years) • £1,000 annual learning and development budget to support your career growth (e.g. courses, conferences, workshops) • Individual £50 per quarter wellbeing allowance to support your mental and physical health • Generous parental leave policy for both primary and secondary care-givers • Regular team workshops, demos, lunch and learn sessions, and not-to-be-missed socials (from escape rooms and scavenger hunts to terrarium workshops) • Cycle to Work scheme • Workplace pension (Statutory - 5% employee contribution, 3% employer) • Flexible working options (location and times): We are a hybrid team, with an office in Kings Cross, London and team members based across the UK. We are well set up for collaborative remote and hybrid working as well as fun and productive quarterly in-office team days.

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