Growth Marketing Manager

August 27

Apply Now

Receive Emails with Similar Jobs

Neurolabs

WebsiteLinkedInAll Job Openings

Superior Retail Execution with AI Powered Synthetic Image Recognition

machine learning • computer vision • object recognition • on-shelf availability • synthetic data

11 - 50

💰 $3.5M Seed Round on 2022-05

Description

• You will be an outstanding executor with demonstrable experience in creating and executing multiple demand generation programs: • Senior Technical & LOB Stakeholder Campaign Development and Execution: Strategise and execute marketing campaigns tailored to specific personas and target markets across multiple channels including email, social media, paid search, and paid social. Ensure seamless integration of campaigns from conception to rollout, aligning with brand values and business objectives. • Lead Generation and Conversion: Develop strategies to nurture leads throughout the sales funnel, utilising CRM data to target potential customers. Manage comprehensive performance marketing campaigns on platforms like Google and LinkedIn to drive customer acquisition and revenue growth. • Testing, Optimisation, and Analytics: Continually test and optimise marketing tactics based on performance data. Implement conversion rate optimisation (CRO) initiatives across the entire funnel to maximise ROI. Set, track, and analyse key performance indicators such as audience growth, engagement rates, and conversion metrics to inform strategic decisions. • Customer Engagement and Retention: Collaborate with Sales and Customer Success to tailor marketing efforts based on customer insights. Develop and distribute engaging communications such as newsletters, social media posts, and targeted emails. • Content and Event Management: Plan and host webinars, workshops, and events to educate and engage prospects and customers, promoting brand awareness and establishing thought leadership. Work closely with our internal teams to create impactful case studies, testimonials, and success stories that showcase the value of our products or services. • Continuous Improvement and Team Collaboration: Foster a culture of continuous improvement, experimentation, and data-driven decision making within the marketing team. Collaborate across functions to ensure collective success and high performance.

Requirements

• A background in B2B technology marketing • Experience in creating & executing programs that target Senior Technical & LOB Stakeholders • Qualifications: Bachelor's degree in Marketing, Business, or a related field with a minimum of 5 years of experience in growth marketing or a similar role. Experience in the technology B2B industry, specifically within retail, consumer packaged goods (CPG), or SaaS, is highly desirable. • Proven Marketing Experience: Demonstrable track record of successfully planning and executing marketing initiatives, with significant experience in growth and digital marketing, particularly in B2B SaaS or startup environments. • Technical Proficiency: Experience with CRM systems like HubSpot, analytics platforms, and no-code tools such as WIX. Familiarity with creative tools like Canva and adept at managing digital advertising on platforms like Google and LinkedIn. • Analytical and Creative Skills: Strong analytical skills with a proven ability to use data to drive decisions. Creative thinker with a test-and-learn mentality and an agile approach to marketing strategies. • Communication and Interpersonal Skills: Exceptional communication and interpersonal skills, with the ability to work collaboratively. • Adaptability and Initiative: Adaptability to thrive in a fast-paced startup environment. Ability to multitask, prioritise, and meet deadlines, coupled with a passion for delivering exceptional customer experiences and driving growth through innovation.

Benefits

• Hybrid work style - ability to work from home and the London office (at least 2 days per week in the office) • Flexible working hours • Equity options • 34 days annual leave (incl. public holidays in your residence country) • Bi-annual company retreat and bi-annual team meetings (workation) • Private medical insurance, including mental health, dental, opticians cover, and business as well as personal travel insurance. • Pension Plans • Cycle to Work Scheme