Integrated Campaign Marketing Manager

August 6

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Pleo

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Smart company cards. Automated expense reports. Out-of-pocket expenses. One solution for all your company spending.

Expense Managment • Company Credit Cards • Accounting • Payments • Corporate Cards

501 - 1000

💰 $200M Series C on 2021-12

Description

• Integrated sales and marketing campaigns are a central component of Pleo’s go-to-market strategy. • This individual will become a critical member of the Revenue Marketing Team and will report to our Head of Demand Generation while also working closely with marketers sales leadership and sales counterparts throughout the organisation. • This role will act as the glue between our sales and marketing teams ensuring full alignment on campaigns and initiatives and the consistency of our approach across all customer facing teams. • Work in partnership with content and creative teams, design a series of fully integrated campaigns that appeal to Pleo’s target customer segments and markets and contribute to pipeline creation and conversion. • Identify market trends and insights relevant to a given audience. • Collaborate with brand, content and creative production to deliver a full inventory of assets to support the campaign. • Work with channel owners to build and execute on agreed integrated marketing campaigns across all channels. • Orchestrate the effective execution of marketing campaigns through the sales teams by timely briefing teams on campaign messaging and sales hooks. • Conduct data driven A/B testing of campaigns. • Trace and report on the performance of integrated campaigns across all channels on a regular basis throughout the campaign lifecycle.

Requirements

• Experience of building and running integrated B2B SaaS marketing campaigns across multiple marketing channels • Experience of working directly with sales (SDR/AE/Leadership) ensuring teams are briefed, motivated and executing as effectively as possible • Strong project management skills, data driven analytical marketer with a continuous improvement and proactive mindset • Skilled at communication and able to influence and align cross functional stakeholders to achieve common objectives • Proven track record of running successful demand generation campaigns with multiple stakeholders across an organisation. • Good understanding of customer lifecycle and pipeline challenges in a B2B SaaS environment. • Excellent communication skills at all levels – both in written and verbal form, strong attention to detail and the ability to work in a fast paced environment. • Familiarity with marketing automation systems, ideally HubSpot • Familiarity with project management tools, ideally Asana and Notion • Willingness to travel monthly to be on the ground with sales teams across Europe

Benefits

• Your own Pleo card (no more out-of-pocket spending!) • Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜 • Private health insurance to ensure you’re fit in body and mind to do your best work • In most locations, we offer 25 days of holiday + your public holidays • For our Marketing team, we offer hybrid working (with 2-3 days per week in the office) • Option to purchase 5 additional days of holiday through a salary sacrifice • Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care • We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️‍🩹 • Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously • Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶 • All of us have a stake in Pleo’s success - ask us about our equity grant scheme