Marketing Manager
July 24
🏢 In-office - London
Description
• Development and implementation of 360 marketing plans for relevant shows and event spaces • Consistent project planning, reporting and measurement. Meeting marketing objectives and best practices • Building a range of connected audiences across platforms, and constantly building strategies to drive data acquisition, engagement and sales • Working with data and insights to evaluate end-to-end customer experience across multiple channels and customer touch points • Management of brand marketing activities, owning and driving the brands forward • Creating engaging content including imagery, video, blogs, articles, newsletters and web copy for promotional and marketing activity • Management of official social and web channels for the brands in question, with the support of the marketing team, building content strategies to continuously drive engagement for each, helping to identify content marketing opportunities • Constructing and implementing compelling on and offline advertising strategies to push ticket sales & build brand awareness, including outdoor, digital and innovative use of tech • Helping to formulate, oversee and maintain external partnerships and relationships, including PR / media agencies, media partners • Working collaboratively with PR to obtain optimal press and partnerships coverage • Working with the design team to brief in assets and provide feedback for seamless delivery. Working with the music team to execute campaigns optimal for each artist / event based on their genres, audiences and partnership with the promoter • Capturing content in-event to successfully promote on-site activity and increase the reach of the brand • Undertaking continuous analysis of competitive environment and consumer trends to help keep business development, operations, talent and senior management informed • Communicating your training needs and actively participating in your own development in line with the line manager’s expectations • Creating a work environment that aligns with Broadwick values and principles • Carrying out ad hoc duties when required to
Requirements
• Proven track record of building and executing marketing campaigns for multiple music/event brands simultaneously • Ability to successfully handle multiple projects simultaneously by prioritising • Entrepreneurial, enthusiastic and creative mindset • A love of music and live events • Confident with copywriting for B2C content • Good organisational skills and attention to detail • An understanding of social media platforms • Strong relationship building skills • Experience using Mailchimp (or other CRM platforms) • Experiencing using website content management systems • Paid media experience (either alongside an agency or in-house) • Likeable, dedicated, with a thirst for getting stuck in • Excellent written English and be numerate • A drive to learn new skills • Intellectually curious with an analytical and process-oriented mind-set
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