Marketing Intelligence Senior Director

July 8

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Omnicom Media Group UK

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We create end-to-end solutions for clients, anywhere, swiftly and efficiently.

Planning • Buying • Advertising • Digital • Econometrics and investment planning

5001 - 10000

Description

• Lead all Marketing Intelligence & Reporting workstreams globally for a Tier 1 global Omnicom client. • Operate across additional clients where required, supporting wider MI&R reporting vertical team with expertise and direction. • Support MI&R Data Partners and team Lead in positioning Annalect EMEA team as the center of excellence for Reporting in EMEA • Partner with Annalect’s global performance reporting team to ensure all projects are appropriately priced, resourced and the project teams are onboarded in a timely manner • Ensure clear communication and alignment between the client, client teams, and Annalect India team/ Be responsible to identify and remove any blockers or risks in the projects • Oversee and ensure all projects conform to the Taxonomy, naming conventions and governance best practices set by the global performance reporting team • Design functional solutions of data pipelines, data operations, reporting, and underlying data infrastructure as a part of project scoping • Be responsible for creating and communicating EMEA standards and best practices for Marketing Intelligence & Reporting • Work with EMEA country-specific teams to identify their current state of data ops and performance reporting and establish action plans towards a standardized and harmonized way of providing reporting services to Omnicom clients in EMEA • Participate in running a community of data ops and performance reporting experts across the EMEA region

Requirements

• Minimum 7 years of experience in running a data operations, media operations, reporting, dashboarding, or a related business intelligence practice • Experience of working in marketing communication companies is highly desirable • Experience in campaign performance reporting or programmatic performance reporting is highly desirable • Strong commercial acumen with experience of writing proposals with a variety of pricing components including, but not limited to, FTE rates, offshore rates, third party vendor costs, data infrastructure costs • Proven track record of selling packaged reporting solutions by presenting the solution, demonstrating value, and articulating competitive advantage over competitors’ solutions • Strong functional understanding of data and data infrastructure • Strong coordination and operational skills • Ability to define and operationalize processes and best practices • Ability to coordinate and effectively communicate across a wide range of geographically distributed teams – a master orchestrator • Ability to lead and create high-functioning teams • Comfortable in client facing role with experience in fostering positive working relationship • Extensive experience with Power BI a must • Additional experience with one or more of Tableau or MCI (Datorama) preferable • Practical experience with Alteryx, GCP, or SQL desirable

Benefits

• pension contributions • life insurance • health insurance • generous holiday entitlement • enhanced maternity leave • shared parental leave • paternity leave pay policy