B2B Marketing Manager (Maternity Cover)
July 4
🏢 In-office - London
Description
• Developing quarterly/yearly customer marketing plan and budget. • Monitoring traffic and report key trends/patterns based on data analysis and definable metrics. • Taking ownership of the data analytics across our marketing and sales functions, ensuring we can make informed decisions and understand our ROI from marketing spend. • The development and implementation of a winning Lead Generation strategy to drive MQLs for the sales team. • Coordinating marketing and sales efforts. • Improving the online customer experience and journey to build a growing sales pipeline with high conversion ratios. • Helping our sales and CS team to drive a greater number of Enterprise customers through product improvements and clearer messaging. • Coordinating retention efforts Customer Success and Support teams. • Working with department Heads/Leads to monitor retention efforts and recommend strategies/processes to improve churn targets. • Improving our refund processes working closely with Head of CS and the product team to implement tactics to drive down customer requests. • Defining marketing strategies for new and existing products with effective/timely communication of USPs for existing customers and prospects. • Leading our customer PR and thought leadership efforts to drive brand awareness across the sector and beyond. • Working closely with the marketing leads to build brand value in various media (pro website, content, social media, PR etc) – ensure that all channels are aligned. • Working with the content team on website messaging and evergreen content for customers.
Requirements
• Experience developing strong customer communications, with clear messaging and calls-to-action. • Ability to create and run approval processes. • Customer-centric thinking, putting the customer at the centre of our messaging and planning. • An understanding of how to build a customer communication calendar, managing and rationalising a high volume of requests. • Experience working with copywriters, designers and website developers. • Understanding the customer journey and demonstrable experience working with Customer Success in mapping and driving this. • Experience developing target lists, building emails and reporting results. • The ability to test creative, channels and other tactics to improve results. • Experience setting up and managing webinars. • Experience managing the presence at events (identifying events, speaker opportunities, preparing collateral, etc) • Experience gathering customer data through surveys, interviews, sales reps logging data in Hubspot, etc.
Benefits
• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development. • Investment in your Wellbeing : Your wellbeing is a top priority for us, and you’ll be able to benefit from an annual wellbeing allowance. On top of this, we have arranged Private Medical Insurance for extra peace of mind for you and your family • Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon. • Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!) • Flexible working: We’ll work with you to find the balance of office-based work and remote working • Pension: you’ll be able to save via a salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings. • Private Medical Insurance : you can add your dependents and spouse • Life insurance • Cycle to work scheme
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