NALA
A new kind of money transfer for Africans worldwide. Join the movement and start using NALA #BuildOurAfrica
Financial Inclusion • Digital Financial Services • Mobile Money • Fintech
11 - 50
Performance Marketing Lead
July 6
🔄 Hybrid – London
NALA
A new kind of money transfer for Africans worldwide. Join the movement and start using NALA #BuildOurAfrica
Financial Inclusion • Digital Financial Services • Mobile Money • Fintech
11 - 50
Description
• How quickly can you find out if something does not work? That is the obsession we want you to have as our performance marketing lead 😊 Ideally, you also know how to double down on what works 😐 • You will take paid channel responsibilities away from Daphne Fischer so she can concentrate on globetrotting and the finer things in life. • As you can tell from this JD we don’t mind testing creative copy so neither should you for our ads. Obsessives around hook/hold rate need only apply. • Data > Vibes when it comes to tracking and reporting. Think of all the key measurable like RoAS, CAC and funnel breakdowns.
Requirements
• Experience in a startup or rapidly growing business • Certification/qualification/accreditation on a Meta or Google marketing channel • Track record growing users for a B2C product-based company • Familiarity with data visualisation tools like Tableau, Looker, Preset or Metabase • Excellent English to C2/Native level across reading and writing. Bonus if you are also a speaker of French, Swahili or another language spoken widely in Africa • App Store and Search Engine Optimisation knowledge
Benefits
• 35 Days Off: Enjoy an amazing 35 days of holidays to unwind and explore. • Birthday Leave: Celebrate your special day with a bonus day off to take off in that month • Learning Budget: Fuel your growth with $1000 annually for learning and development. • Hybrid Working: We work 3 days a week in the office (Mon, Wed, Fri) • Sarabi: Catered and themed lunch with your team every Friday • Equity: We offer you a share in the success that you contribute to building • Monthly Socials: Join fun social events every month for great times • Full Tech Setup: High-performance laptop and high-definition monitor
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