Senior PPC Analyst

July 6

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FARFETCH

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The Global Platform For Luxury

Fashion • E-commerce • Retail • Digital • Online Shopping

5001 - 10000

Description

• Develop and execute testing strategies to optimize PPC campaign performance, including ad creatives, landing pages, targeting options, and bidding strategies. • Design and implement A/B tests, multivariate tests, causal impact, and other experimental methodologies to assess the impact of changes on key performance metrics. • Monitor test performance, analyze results, and derive actionable insights to drive optimization recommendations and inform future testing initiatives. • Develop and maintain documentation of testing processes, methodologies, and results to facilitate knowledge sharing and continuous improvement. • Identify opportunities for automation and scalability within testing processes to improve efficiency and effectiveness. • In-depth analysis of large datasets, extracting insights for optimizing campaigns. • Develop custom scripts to automate data analysis, enhancing testing efficiency and informing actionable recommendations. • Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting, and performance analysis.

Requirements

• Experienced in digital marketing analytics • Proficient in Excel and Google Ads • Experience in interpreting complex data sets and providing actionable insights to optimize PPC campaigns. • Ability to analyze campaign performance metrics, conduct A/B testing, and provide recommendations for optimizing campaign strategies. • Knowledge of statistical methods and techniques for analyzing marketing data.It would be an added advantage if the candidate can run Google Big Query / Python scripts, and has experience with predictive analytics and modeling techniques • Strong analytical and quantitative skills with proficiency in data analysis tools such as Excel, SQL and data visualization tools. • Ability to collaborate with PPC Managers, Marketing Managers and other teams to align data analysis with the channel and company’s goals.

Benefits

• Flexible benefits - Private Medical Insurance, Dental Insurance, Gym Memberships, Pension scheme and more • Critical Illness Insurance and Life Assurance • Flexible working environment and more!