Demand Generation Specialist

July 4

🔄 Hybrid – London

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Logo of Hook

Hook

Grow your revenue on autopilot.

SaaS • B2B SaaS • Renewals • Retention • Customer Success

11 - 50

💰 Pre Seed Round on 2021-05

Description

• Campaign Management: Develop and implement multi-channel demand generation campaigns aimed at increasing top-of-funnel activities, inbound pipeline, and overall revenue. • Optimisation: Leverage data to inform, test and refine campaigns, including SEO efforts, ensuring continuous optimisation and improvement of organic results. • Execution: Manage our paid ads agency and lead paid advertising campaigns across multiple channels, including Google and LinkedIn. Oversee the execution of digital marketing campaigns, SEO, social media, email, and webinars. • Data & Reporting: Lead the reporting process for demand generation activities. Analyse performance data, provide insights, and uncover improvements to enhance the customer journey.

Requirements

• Strong analytical skills with a data-driven mindset • Proven success in planning and executing multi-channel campaigns, including SEO, paid social, events and webinars • Experience with marketing automation tools and CRM systems (Hubspot preferred but not required) • Excellent collaboration skills to work effectively with cross-functional teams

Benefits

• £45,000 - £55,000 depending on experience • 27 days holiday (option to buy and sell holiday) + bank holidays • Generous stock options • Private health insurance so you can get the best care you need • Flexible monthly wellness allowance that you can use monthly on things like gyms, yoga, mental health & healthy food • Annual learning & development budget for every employee • Flexible working - we’ll all come together three days a week but otherwise you can work from home or come into our awesome office in Liverpool Street • The best equipment for everyone to work with

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