FARFETCH
The Global Platform For Luxury
Fashion • E-commerce • Retail • Digital • Online Shopping
5001 - 10000
PPC Analytics Manager
June 28
🔄 Hybrid – London
FARFETCH
The Global Platform For Luxury
Fashion • E-commerce • Retail • Digital • Online Shopping
5001 - 10000
Description
• Lead and mentor the team, providing guidance and setting objectives for the area. • Build and maintain custom tools and dashboards to automate and streamline PPC campaign management, reporting and performance analysis. • Employ advanced bid management tools and algorithms to refine bidding strategies across diverse PPC platforms • Conduct in-depth analysis of PPC campaign performance, identifying trends, insights and opportunities for improvement. • Collaborate closely with cross-functional teams including digital marketers, data scientists, and IT professionals to integrate PPC strategies with overall marketing initiatives. • Stay updated on industry trends, best practices, and innovations in PPC advertising and measurement techniques.
Requirements
• Experience in leading and mentoring a team of analysts • Experience in managing PPC campaigns with a strong focus on measurement, bidding strategies, analytics, and tool development. • Strong analytical skills with the ability to interpret complex data sets and identify trends. • Expertise in developing and deploying tools or scripts for automating PPC operations and enhancing campaign performance. • Expertise in A/B testing methodologies and data-driven decision-making. • Excellent communication skills with the ability to translate technical analysis into business recommendations.
Benefits
• Flexible benefits - Private Medical Insurance • Dental Insurance • Gym Memberships • Pension scheme and more • Critical Illness Insurance and Life Assurance • Flexible working environment and more!
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