Marketing Campaign Manager

September 7

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Matillion

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Matillion makes the world’s data useful with an easy-to-use, cloud-native data integration and transformation platform.

Business Intelligence • BI • SaaS • Reporting • Dashboards

501 - 1000

Description

•Conduct market research and competitor analysis to develop and inform campaign strategies that are aligned to business goals •Identify target audience segments and target buyer personas •Develop and implement demand generation strategies to attract qualified prospects •Design and manage lead nurture workflows to move prospects through sales funnel •Design and implement multi-channel marketing campaigns (email, social, paid search, content) •Manage the creation of campaign assets: landing pages, emails, ad copy, Folloze boards and other promotional content •Coordinate with creative teams, agencies/consultants, web development and internal stakeholders (product marketing, field events, and corporate comms) to ensure timely and effective campaign execution •Report on campaign performance, conversion rates, and ROI, while leveraging data-driven insights to optimize campaigns •Conduct tests on messaging and creative to improve effectiveness of the campaigns

Requirements

•Demonstrable experience in B2B marketing, preferably within software industry •Proven track record of managing successful multi-channel marketing campaigns with strong results •Strong understanding of digital marketing strategies, including SEO, SEM, email marketing, and paid social media •Proficiency in marketing automation tools (ex: Marketo), CRM software (ex: Salesforce), data analytics tools (ex: Thoughtspot), and ABM tools (6Sense) •Excellent project management skills with the ability to manage multiple campaigns simultaneously •Analytical mindset with the ability to interpret data and make informed decisions •Strong written and verbal communication skills •Creative thinker with a user-centric approach