Senior Manager, Product Marketing - Web & Sales Strategy

August 6

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intercom Inc,.

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In 1982, Intercom was established by 2 founders, IT engineer and registered accountant to develop PC-based advanced communication software$1. .$1

51 - 200

Description

• Manage two direct reports across both web and sales (enablement) channels • Own ‘The Pitch’ and how we tell the Intercom story to the world across our two most important channels - web & sales • Own copy & own the content strategy across our web surfaces • Collaborate closely with Sales, Web, and PMM leadership to determine the overall strategy for our pitch, which comes to life via web and sales • Create and maintain the Intercom sales narrative and all accompanying materials that enable sales to win deals • Own product enablement, partnering closely with the sales enablement team, in order to elevate the performance of our global sales team • Collaborate closely with Sales, Web, and PMM leadership to determine the overall strategy for our pitch, which comes to life via web and sales • Partner closely with Sales and Sales Enablement leaders to gather feedback and create excellence in product enablement • Own the creation and execution of Intercom’s positioning, messaging, copy, and product designs across all web surfaces and sales materials • Collaborate closely with Product design, Web design, Copywriting, PM, and PMM and leadership on all things copy and content • Monitor the performance of our webpages with the web team, continuously looking for ways to improve and optimize the site to drive new business • Ship fast, iterate faster with a test and learn approach to your work • Manage the content strategy across the buyer journey, in partnership with the PMM growth lead, to ensure we are delivering a consistent quality experience • Support all PMMs with web needs related to new and existing products that require web updates • Responsible for communicating and presenting effectively to stakeholders at all levels of the organization, including C-suite. • Work with urgency and intention, helping web teams ship early and often, knowing that what matters most is what our customers experience. • Support and contribute to the production of high quality content for the Marketing & Web org • Collaborate with Marketing leaders in Brand, Demand Generation, Education, to ensure we have a unified Marketing strategy, and these functions have what they need from PMM.

Requirements

• 6-8+ years of product marketing experience in B2B technology, preferably in SaaS with a strong handle of the end-to-end PMM function. • Proven track record building successful websites and experience owning the copy & content strategies • Outstanding writer. This is a non-negotiable. • Enjoy writing and workshopping copy until it's great. • Extraordinarily high attention to detail to uphold Intercom’s extremely high standards in execution, especially on our website. • Knows what great product-first product marketing means. • An execution machine. PMM at Intercom are in the business of getting shit done. • Proven track record of partnering with product, web, design teams to contribute to product and web strategy. • Comfortable collaborating with executives, often under pressure. • Operational expert with experience managing multiple projects and work streams simultaneously • Excellent communicator, both written and verbal. Can communicate at different altitudes and simplify complex concepts to serve the audience. • Highly organized - able to work independently and effectively within a fluid environment by bringing clarity and simplicity to complex projects. • Natural leader and comfortable managing stakeholders across teams and levels • Very high attention to detail (to uphold high standards in execution). • You are genuinely excited by software products, are passionate about new technology and its impact on the world, and can talk very comfortably about how software products work. • Strong both qualitatively (understanding customers) and quantitatively (measuring the impact of what we do). • No tolerance for work/work or docs/pdfs as an end state of a project. Always looking to drive a direct line between your work and customer value and/or business impact (see 2nd bullet above).

Benefits

• Competitive salary and equity in a fast-growing start-up • We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen • Regular compensation reviews - we reward great work • Pension scheme & match up to 4% • Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents • Open vacation policy and flexible holidays so you can take time off when you need it • Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones • MacBooks are our standard, but we also offer Windows for certain roles when needed.