Senior Digital & Product Marketing Manager

2 days ago

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InPost UK

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InPost is Europe's leading locker service provider, reshaping the cost efficiency & convenience of last mile e-commerce

Parcel Delivery • Parcel Lockers • Click & Collect

51 - 200

Description

• Capture and communicate requirements to app product management and engineering teams for new functionality and optimisations of existing features • Define priorities based on business and marketing objectives • Input, review and approve all UX/UI changes and new flows • Supply copy for all screens and app release notes • Supply training materials for external teams and internal stakeholders, e.g. third party agencies, Customer Care • Drive installs and use of the app and its functionalities via owned, partner and paid channels • Oversee delivery and measurement of all SEO and content initiatives • Approve all new and revised content • Line Manage Digital Marketing Manager • Build foundation elements of a Product Marketing function – leverage core user and audience insights and features to develop consumer value propositions and messaging frameworks • Lead the understanding of PMM as a function within the Marketing and wider organisation • Develop audience and competitor understanding, in order to develop differentiated propositions • Own consumer proposition development including naming, positioning and messaging • Develop strong GTM campaigns to drive awareness and uptake of new and existing products & features • Manage GTM budget to ensure effective and efficient campaigns that deliver impact • Track ongoing app and web user metrics and devise initiatives to affect shifts as required by the business

Requirements

• 6+ years Product Marketing experience, ideally within a D2C / consumer business • Proven expertise in consumer proposition development, Go to Market and launch • Experience of developing data-driven growth marketing initiatives to drive app downloads and registrations • Understanding of app and website product development and experience building and prioritising requirements to deliver on consumer and business needs • Strong analytical capabilities – leveraging data to develop different digital marketing and engagement strategies and show measurable impact on business KPIs • Excellent management skills across a wide range of stakeholders in Sales, Marketing, Data, Digital, Product Management and Engineering • Experience in hiring and managing external agencies for all aspects of digital marketing • Experience from a technology-driven disruptive brand • Understanding of the logistics and delivery landscape in the UK • Experience with Adjust and Synerise platforms

Benefits

• Enhanced Annual Leave – 26 Days Plus the Option to Buy Additional Days per year • Vitality Health Care Stay healthy and happy with our top-notch health coverage. • Work from Anywhere – 4 Weeks per year Embrace the freedom to work remotely abroad for up to 4 weeks per year, allowing you to explore new horizons while staying connected. • Enhanced Parental Leave We support you during those precious family moments. • Rail Discount Commute with ease! Purchase an annual season ticket, expense it through our InPost expenses procedure, and enjoy a 10% contribution from InPost, making your commute more affordable. • Volunteering Day Take a paid day to make a difference in your community • Hybrid Working (Role suitability dependent) We innovate, collaborate and optimise by coming together 3 days per week in the office • The Tech You Need Work from home like a pro with the right tech set up • Perks at Work Save money on life’s big and small purchases with access to local and national discounts and online classes. • Bring Your Dog to Work Day (Every Friday) Make every Friday pawsitively amazing!