Product Marketing Executive

August 31

Apply Now

Receive Emails with Similar Jobs

BigHand

WebsiteLinkedInAll Job Openings

BigHand offers technology solutions for busy legal professionals that provide data and insights to increase value and profits$1. .$1

voice technology • Speech recognition • Workflow management • matter pricing • business intelligence

201 - 500

Description

• Create the go-to-market positioning for your products • Bring current and new solutions & features to market and contribute to the ongoing product strategy • Work closely with the product MD and product manager to create and evolve value propositions • Build competitor and market analysis – with continuous monitoring & updating • Build, understand & update ICPs (Ideal customer profiles) for both buyers and users of the products • Develop compelling audience messaging and content for each product/audience • Work with the revenue operations teams to create and enhance sales enablement materials • Work with teams across the business to ensure product enhancements are communicated effectively, both internally and externally • Plan and manage product operational and end-of-life communications • Be an expert on TAM & SAM for your products/verticals and how this should influence our wider marketing strategy • Keeping customer facing roadmaps up-to-date • Work with the wider marketing team to support lead generation activities for your products

Requirements

• At least 3 years previous work experience within a B2B marketing role, ideally with experience working in a product marketing-focused role • Experience of developing and implementing successful go to market strategies and launches for new products • Excellent written and verbal communication skills, with experience of message development • Experience with cross-functional stakeholder management, with the ability to communicate, motivate and influence at the highest level • An understanding of the importance of digital marketing activities as part of the marketing mix • Experience of using a marketing automation tool, such as Pardot, for a targeted and personalised approach, delivering successful results • Excellent attention to detail and a strong customer focus • Experience analysing and distilling data into actionable insights to inform product marketing activities

Benefits

• 25 days holiday (exc. bank holidays) + 3 BigHand days off between Christmas & New Year • Various wellbeing benefits including private medical, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG) • Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health • Opportunities to give back with company volunteer events and individual volunteer days • Career growth opportunities and study leave allowance • Family benefits including enhanced parental leave, secondary caregiver leave and fertility support • Financial benefits including pension scheme, life assurance, and salary sacrificing • Cycle to Work Scheme and Tech Scheme • Growing business with a global presence, flexible working, modern offices, and remote work options