Digital Marketing Manager

August 27

🏢 In-office - London

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Board International

Plan Smarter. Drive Outcomes. Lead Transformation.

Budgeting • Planning & Forecasting • Financial Consolidation • Profitability Analysis • Performance Management

501 - 1000

Description

• Develop and implement comprehensive digital media strategies in collaboration with the global integrated marketing team to support brand awareness, lead generation, and customer retention • Create, manage, and optimize digital advertising campaigns across various platforms including Google, LinkedIn, Demandbase, Stack Adapt and others • Collaborate with the content team to produce high-quality, engaging content tailored to our target audience • Work with other members of the marketing team to localize strategies that align with business goals. • Analyze and report on the performance of digital campaigns, using data-driven insights to refine strategies and improve ROI. • Stay updated on industry trends, emerging technologies, and best practices in digital marketing and B2B software to ensure our strategies remain innovative and effective. • Establish and manage relationships with advertising agencies or other outside vendors that help create content for digital campaigns.

Requirements

• Proven experience as a Digital Marketing professional, developing and implementing digital marketing strategies • In-depth knowledge of different digital marketing channels • Good knowledge and experience with online marketing tools and best practices • Proven hands-on experience with SEO, Google Analytics and CRM software • Basic knowledge of web design procedures • Critical thinker and problem-solving skills • Team player with great interpersonal and communication skills • Academic Background in Marketing, Digital technologies or similar relevant field

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