Marketing Automation Manager

August 24

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The all-in-one Frontline Platform

Software as a service • Workforce Management • Task Management • Software OnDemand • Employee Scheduling

201 - 500

Description

• Serve as the HubSpot superuser, implementing changes, setting up, and executing campaigns - including but not limited to forms, emails, landing pages and automations • Provide HubSpot support to marketing and sales teams, managing customer and prospect data, and creating reports, lists, dashboards, and lead nurturing automation • Support in new initiatives such as lead scoring and chatbots • Collaborate with Revenue Operations to ensure seamless data syncing between Salesforce and HubSpot for accurate attribution, lead management, and reporting • Ensure HubSpot data hygiene is maintained by conducting regular data checks, cleaning up duplicates, and verifying data accuracy • Support with data compliance and regulatory adherence • Maintain the lead management process, including lead lifecycle, scoring • Monitor leads through list uploads and integrations and ensure follow-up • Create and manage reports for marketing KPIs and OKRs, analysing and adjusting efforts based on performance metrics • Partner with Global and Regional marketing, Brand Communication, RevOps and digital teams to support regional marketing initiatives • Act as the central point of contact and expert for all HubSpot-related requests, including troubleshooting • Train the marketing team on best practices and new features within HubSpot, ensuring high email deliverability and data cleanliness

Requirements

• Minimum of six years of professional experience in marketing automation • In-depth knowledge of marketing automation, data hygiene, analytics, and attribution • Strong technical skills with excellent communication and process improvement capabilities • Proficiency in HubSpot CRM and experience with Salesforce CRM • Familiarity with GDPR regulations and compliance • Experience in vendor management and stakeholder collaboration • Excellent organisational skills with a keen attention to detail • Ability to manage multiple projects and meet deadlines • Familiarity with tools like 6Sense, ZoomInfo, Dear Lucy and Livestorm • Experience in lead nurturing, segmentation, and developing landing pages, forms, and CTAs • Analytical mindset with the ability to troubleshoot and optimise campaign performance

Benefits

• Flexible work hours • Enhanced vacation allowance • Wellness contributions • Home office support • Professional development contributions • Virtual yoga classes