Senior Manager, Growth Marketing, EMEA

August 7

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Airwallex

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Empowering businesses to grow beyond borders

Fintech • Card • Business Account • API • Multi-currency Wallet

1001 - 5000

Description

• Build the growth marketing strategy for EMEA to accelerate growth and execute the plan alongside EMEA and Global marketing teams • Lead the growth marketing function in EMEA including Lifecycle, Performance, in-product offers and growth - for both campaigns and always on to reach full funnel targets • Identify opportunities to drive growth and launch new growth project initiatives for the EMEA region, implementing and using new tools where needed • Drive performance marketing - plan and execute B2B online performance campaigns including paid social, display, and SEM, with continual review and improvements. Lead the agency team to deliver and optimise results • Lead and optimise lifecycle marketing for the region including implementing always on and and campaign lifecycle across SMEs, Enterprises and partners, in close collaboration with the global Lifecycle team • Lead the affiliate marketing motion for the EMEA region • Work with product marketing teams to launch new products in EMEA using performance, lifecycle and in-product channels • Partner closely with ABM and campaign marketing manager to drive paid account-based marketing tactics • Partner with content marketing manager and local design resource to develop performance and lifecycle assets, and scale SEO motion • Collaborate with other regional teams to gain insights, learnings and best practices from other geographies to benefit the EMEA region

Requirements

• 8 years experience in a marketing role (ideally in B2B) and experience with both online and offline marketing required • Experience in a fast-moving startup or scaleup • Strong analytical skills to make data-driven decisions for commercial and operational performance • This role requires an entrepreneurial individual who can take on projects with minimal guidance. This person is a self-starter, a keen problem-solver, and someone who doesn’t mind getting involved with everything, whatever it takes to drive scalable and repeatable growth. • Experience with digital content formats, such as video and email marketing, as well as Google Analytics and Search Console • Confident communication skills for reporting to stakeholders at different levels, ability to influence people across the organisation • Exceptional organisational skills, attention to detail, and a customer-obsessed approach