Senior Manager, Field Marketing RoE.

August 10

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Rackspace Technology

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Realize the full value of the cloud.

IT as a Service • Multi-Cloud • Managed Hosting • Managed AWS/Azure/Google Cloud Platform/OpenStack/Alibaba • Managed Private Cloud for VMware/Microsoft/OpenStack

5001 - 10000

Description

• Develop and implement a strategic field marketing plan for Rackspace Technology’s UK, Northern Europe and Middle East region, working closely with the sales leaders to ensure the plan is aligned with the sales objectives and growth targets for the region. • Lead the Public Cloud Field Marketing team for the region, fostering a culture of excellence, innovation, and collaboration. • Collaborate closely with Rackspace Technology sales leaders to ensure alignment between sales and marketing strategies and to support the sales pipeline and revenue goals. • Design and execute targeted marketing campaigns, events, and programs that effectively engage customers and prospects. • Work collaboratively with the content, digital, campaigns, event, and public relations teams on developing and executing strategy at each stage of the marketing funnel. • Identifies and understands key personas for assigned geographies, drawing on quantitative and qualitative data from the business and external sources. • Measure and analyze the effectiveness of marketing initiatives, leveraging insights to optimize future campaigns and achieve maximum ROI. • Manage the overall field marketing budget for the region, ensuring strategic allocation of resources to high-impact activities. • Stay abreast of market trends, competitor activities, and customer needs to adapt strategies and tactics as necessary. • Drive cross-functional collaboration within the organization to ensure cohesive messaging and customer experiences across all touchpoints. • Champion the Rackspace brand, ensuring consistency with global branding guidelines while tailoring approaches to meet local market needs.

Requirements

• A minimum of 8 years of experience in B2B technology marketing, with at least 5 years in a leadership role within field marketing or a related area. • Understands cloud technology and the players from either direct marketing experience and/or adjacent experience. • Proven track record of developing and executing successful marketing strategies in UK, Northern Europe and the Middle East. • Strong leadership skills with experience managing through impact and influence diverse and geographically dispersed teams. • Excellent communication, collaboration, and stakeholder management skills. • Deep understanding of the EMEA market dynamics, customer segments, and sales cycles. Experience in other markets across the globe is a plus. • Proficiency in marketing automation and CRM tools • Ability to travel as required for the role.