Marketing Technology Lead

July 27

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carwow

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The ultimate car buying and selling experience

New Cars • Car Reviews • Car Chooser • Car Buying • Car Sales

201 - 500

💰 Venture Round on 2022-04

Description

• The newly created role of Marketing Technology Lead will act as the bridge between the businesses requirements and our MarTech stack. • You will work with key stakeholders across teams to build and segment audiences and deploy customer experiences to drive business outcomes whilst protecting UX. • This is a pivotal role in how we orchestrate customer journeys across multiple use cases both on and off the carwow platforms. • You’ll own the creation, execution and optimisation of audiences and report results back - continuously looking for further opportunities. • You’ll advise stakeholders on approach, capabilities and testing methodologies and become a conduit between the business, its requirements and our key partners. • You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services.

Requirements

• Knowledge of managing a Customer Data Platform (CDP) within a wider martech stack (BlueConic experience is preferable but not essential) • Experience in devising and implementing campaigns that maximise conversions and revenue, whilst ensuring user experience is optimised • Experience developing and executing A/B and multivariate tests • Ability to help supercharge data-collection opportunities including but not limited to orchestrating the means of collecting and utilising our first party data and evolving identity management across all sites • Ability to work closely with our Marketing, Media, Product Management team, stakeholders and partners to collate use cases and formulate clear briefs, outlining testing criteria and performance hypotheses • Experience of working with a Data & Analytics team to establish data collection, and measurement frameworks, and to be able to report on campaign performance • Ability to manage our day-to-day requirements to ensure experiences are prioritised and activated promptly • Experience of profiling audiences to determine/interpret behaviours and propensity to convert • Experience running training and workshops and producing reports for key stakeholders and the wider business, translating technical concepts to non-tech audiences • Some HTML, CSS and Javascript skills are desirable but not essential

Benefits

• Hybrid working that works around you (currently two days in the office, three from home) • Competitive salary to fund that dream holiday to Bali • Share options - when we thrive, so do you! • Vitality Private Healthcare, for peace of mind • Monthly coaching sessions with Spill - our mental wellbeing partner • Enhanced holiday package, plus bank holidays • 28 days annual leave • 1 day for your wedding • 1 day off when you move house - because moving’s hard enough without work! • On your third year anniversary, you get 30 days of annual leave per year • On your tenth year anniversary, you get 35 days of annual leave per year • Option to buy 3 extra days of holiday per year • Work from abroad for a month (due to popular demand, this offer excludes the moon). • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies • The latest tech (Macbook or Surface) to power your gif-sending talents • Up to £500/€550 home office allowance for that massage chair you’ve been talking about • A generous learning and development budget to help you master your craft • Regular social events, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for • Refer a friend, get paid. Repeat for infinite money • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch