Communications Director

September 4

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Pan Macmillan

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Pan Macmillan is an international consumer book publisher based in the UK, publishing a very broad range of books in all formats, including print, ebook and audio, for today’s readers$1. .$1

non-fiction • children's books • adult books • fiction • poetry

201 - 500

Description

• Develop and direct a strategic communications vision across marketing and PR, aligning with Bluebird’s business strategy and enhancing brand reputation • Manage the communications budget efficiently, ensuring strategic alignment across departments to achieve strong ROI • Alongside the Publisher and the Sales Director, be accountable for Bluebird’s commercial success while being a pivotal partner on the publishing and business strategy • Execute high-impact book campaigns, focusing on innovation, measurable KPIs and integrating marketing with publicity to bolster author and brand profiles • Represent the division at high-profile author/agent pitches and meetings, inspiring excitement and confidence in what the team can offer • Foster a high-performing communications team, prioritising talent development and performance management, and driving a culture of peak performance • Working in close collaboration with the Digital Communications Leadership team to leverage digital and AI advancements to transform communications functions, ensuring Bluebird is at the forefront of industry standards and practices • Contribute towards the Pan Macmillan Making a Difference mission (DEI, literacy, sustainability) and set an example to your team.

Requirements

• A strong background in developing and executing comprehensive marketing and PR strategies within the publishing industry, or media industry, with proven successes in brand building and delivering successful audience-focused campaigns • Demonstrated experience in a leadership role, preferably within the self-development and lifestyle publishing sector, showing capability in steering teams towards achieving shared business objectives and fostering a dynamic and innovative work environment • Ability to conceive and implement strategic plans that align with the company’s overarching goals and objectives, with a track record of driving growth and enhancing brand visibility • Expertise in enhancing audience engagement and driving book sales, along with experience in measuring campaign impact • Skilled in working collaboratively with various stakeholders, including publishers, authors, illustrators and sales teams, to create cohesive and impactful communications strategies that enhance the publishing programme and business results • A genuine passion for non-fiction, especially personal development, food, mind-body-spirit, memoir and health, with a deep understanding of the market, current trends, and the ability to engage with authors and create compelling stories around book launches.

Benefits

• 28 days annual leave increasing with years of service + bank holidays • Generous pension scheme • Discounted private medical insurance • Group income protection scheme • Enhanced family pay and leave • Flexible working hours and summer hours (early finish on a Friday during summer months) • 2 Volunteer Days per year • 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates) • Season ticket loan/advance • Cycle to work scheme • Discounts on shopping, Tastecard+ and gym memberships; Christmas club savings • Daily free breakfast and monthly company lunch