Growth Lead
17 hours ago
🏢 In-office - London
Description
• Owning acquisition efforts across Local Paid marketing channels and partnerships • Owns activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments • Identifying a list of experiments that can be run across the funnel, prioritizing and scheduling these experiments to be run continuously • Working with the developers, designers you will be in charge of running these experiments and to interpret results well. • Establish closed-loop analytics to understand how our marketing activity turns into leads and customers, and continually refine our process to improve the conversion rate • Identify and establish partnerships with external literacy stakeholders. • Build a strategy for SEO and write engaging content that will take leads into paid users. • Be hands-on and willing to get involved in all aspects of the product process.
Requirements
• Previous experience in fields of Growth Marketing, affiliate marketing and/or acquisition campaign management in the UK. • Growth mindset and a solid understanding of all performance marketing channels: Paid, SEO, CRO, affiliate marketing, content marketing, and email marketing automation • Strong understanding of data and how data is collected and what metrics you need to evaluate the effectiveness of your experiments. • Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard. • Documented experience on how you use data in your decision-making process • Have proven experience in go-to-market marketing strategies and execution • Understanding of business intelligence: data readiness, analytical skills • Understanding of marketing funnels, segmentation and brand positioning. • Technical skills to setup campaigns and collect data to evaluate the effectiveness of your efforts. • Understanding of product development lifecycle and how to engage with a technical team and make your priorities heard. • Have proven ability to build and scale marketing business models • Prior experience in juggling multiple projects and delegating work effectively, • Experience in working with cross-functional and remote teams and can communicate effectively with all parts of a startup business • A deep knowledge in analytics tools such as Mixpanel, CleverTap • Experience working with EdTech startups or within the publishing industry
Benefits
• Share options • Opportunity for you to shape one of the most exciting and innovative products that help kids to read • Make your mark on the business - as a small team everyone’s opinion and drive counts. You will be a key player in the business. • Freedom to work from where you see fit • Flexible working hours • Absolute work title freedom • Team building trips • Coffee, tea, fruit and snacks
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