Marketing Analytics & Technology Manager

September 8

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Kepler

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We help marketers transform for success in the digital age.

Marketing Consulting • Digital Media • Digital Marketing

501 - 1000

Description

• Lead day-to-day contact with clients and internal teams (calls and/or face-to-face) to facilitate business and marketing goals, leveraging data, analytics and technology to advance these goals • Build strong client relationships, anticipating needs that support their primary focus areas • Lead data storytelling efforts, interpreting marketing performance data and crafting a holistic and succinct cross-channel performance story with actionable insights across the various digital channels and devices (Display, Video, Social, Search, Audio, OOH etc) • Implement robust measurement and experimentation frameworks to ensure clients are on the cutting edge of marketing measurement • Support the adoption of clients marketing technologies, including data clean rooms, tag management platforms, customer data platforms and MMM, ensuring the effective and best-in-class use of each • Collaborate with external media and measurement agencies to ensure cohesive approach to data, analytics and technology • Build relationships with key media partners and technology vendors (e.g. Google, Meta, Amazon) to deliver best in class service and opportunities for our clients • Train and coach Analysts to develop and grow within the team, supporting them across areas including dashboard development, audience creation and insight generation • Work with the other (Senior) Managers to brainstorm and implement wider company and client focused initiatives

Requirements

• 2+ years of experience working in analytics in a marketing agency/in-house marketing team, ideally across a minimum of 2 of the following digital channels: programmatic display, video, paid search and/or paid social. • A technical/analytical mind-set with strong quantitative skills, and comfort with MS Excel, SQL, data analysis and digital marketing technologies • A proven passion for digital media/advertising & technology • Strong people & communication skills, experience in creating and presenting data-driven storytelling insights to external stakeholders • Excellent client service approach and ability to multitask with great attention to detail • Enjoyment when working as part of a team • Coaching or line management experience • Some knowledge of programming languages to aid in analysis and automation (e.g. SQL, Python, R) is helpful, but not required

Benefits

• 25 days annual leave, increasing to 28 days after 3 years. Option to buy additional annual leave allowance up to 30 per year • Healthcare cash plan • Monthly Wellness Allowance • Ride to work cycle scheme • Season ticket loan scheme • ‘Work from Anywhere’ (WFA) for up to 4 weeks per year • Hybrid working 3 days onsite and 2 days remote per week • Flexible working with start and finish times between 8am - 10am and 4.30pm - 6.30pm • Company pension contributions • Enhanced parental leave policies • Annual tuition budgets for out of work study • Mobile phone, home broadband reimbursements • Working from home equipment budget • Weekly free breakfast, fruit and drinks • Regular paid socials, and social budgets