Product Marketing Manager, Measurement

August 29

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Integral Ad Science

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A leading global media measurement and optimization platform.

Media quality • Digital fraud detection and blocking • Ad verification • Ad viewability • Advertising data

501 - 1000

Description

• The Product Marketing Manager is responsible for product commercialization efforts to ensure the successful launch, competitive positioning, and adoption of IAS’s products globally. • Collaborate with cross-functional teams including Sales, Product, and Marketing to drive commercial success. • Develop go-to-market plan and lead cross-functional teams to launch products to market. • Become a subject matter expert on IAS’s solutions and partnerships. • Define buyer personas and transfer knowledge to Product and Sales. • Utilize market data to inform strategic decisions. • Develop compelling messaging and positioning for products. • Gather and analyze customer feedback to inform product development and marketing strategies.

Requirements

• 2-4+ years' product marketing experience in advertising technology/media or related fields • Experience building and executing marketing and go-to-market plans and campaigns • Excellent storyteller; ability to craft and deliver compelling narratives and produce engaging content • Strong technical/product acumen, with the ability to translate complex concepts and capabilities into simple, clear, and concise messages • Strong analytical skills and a data-driven mindset, with experience in leveraging data to inform decisions • Superb communication skills, both verbal and written; naturally curious and adept at asking insightful questions • Proven ability to influence and motivate colleagues across a distributed and cross-functional team setup • Recognized self-starter with the ability to take initiative and thrive in a fast-paced, dynamic environment • BA/BS degree required, MBA or advanced degree preferred