Event Marketing Manager at HRtechX

July 13

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HRtechX

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A world-leading HRtech community

HR Tech • Conference • Core HR • HR Business Strategy • Recruitment

11 - 50

Description

• Responsibilities in this job will vary however, they will be mostly centred around: • Strategy & planning: • Collaborate with stakeholders to set sales targets, develop customer profiles, identify potential customers, research customer challenges, and maintain an accurate database. • Campaign & content execution: • Execute multi-channel campaigns (email, web, social, digital ads) to boost sales, engagement, leads, brand awareness, and revenue. • Segment audiences using data, tailor messages and optimise campaigns for set objectives. • Conduct A/B testing to exceed targets; collaborate with digital specialists for content and landing pages. • Create evergreen content for digital channels, manage the online sales funnel, and qualify leads. • Analyse campaign results to enhance future effectiveness continually. • Reporting & analytics: • Maintain reports on sales, leads, and campaign performance. Set and communicate KPI benchmarks. • Drive improvements and monitor competitors.

Requirements

• Bachelor\u2019s degree in business administration, Management, Marketing, or a related field. • 3-5 years of digital marketing experience, online retail experience or B2B events preferred. • Experience in digital marketing campaigns and/or online content, with an understanding of campaign performance tracking, execution best practices, and data-driven marketing tactics. • IT skills: Google Analytics, PPC, marketing copywriting. • Excellent communication skills and Critical thinking and analytical abilities

Benefits

• Travel opportunity: You will be joining our conferences overseas. • Competitive salary