Digital Marketing Account Director - Paid Social

2 days ago

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Genie Ventures

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Home of Broadband Genie, Genie Goals & Genie Shopping

Performance Marketing • Biddable Media • Search marketing • Email Marketing • E-commerce

51 - 200

Description

• Provide both oversight and support to strategists, account manager and execs, including holding them to account • Create and continually improve processes and protocols as part of the Account Director team to enable us to provide an unbelievable client experience • Coordinate the completion of accounts audits, to ensure best standards are maintained within accounts • Enforce processes and protocols to reach account excellence across assigned clients • Lead the creation of outstanding, cutting-edge and innovative digital marketing strategies in order to drive account success • Oversee the execution of these strategies, making sure everything is kept on track • Show understanding and keep on top of, industry and market insights and how that impacts your clients and the activity we run • Take full top level ownership of each assigned account - be the client’s champion sitting in Genie • Thoroughly understand assigned clients’ objectives, targets and performance to be able to support account activity and input into account strategies • Act as the first POC for strategic accounts when necessary • Plan and attend client performance calls as required • Plan & attend major account review meetings virtually or in person • On occasions chairing and keeping on track said client meetings from a top level as the most senior member of GG in attendance • Ensure that clear communication is kept between GG’s team and the assigned clients, addressing queries and providing qualitative, timely responses • Make relevant contributions to reports created by the teams - adding a narrative that can be inspiring, exciting and when required reassuring to the clients • Report to the Head of Channel and provide clear overview of each assigned account as appropriate and requested • Weekly meeting with the Strategists and/or Account Managers to discuss the accounts • Coordinate strategic meetings and brainstorms on assigned clients to ensure all opportunities are maximised • Provide creative recommendations to clients • Working in conjunction with our clients, formulate and coordinate creative strategies to drive account performance • Help the teams illustrate the real value of our work through multi-channel analysis • Collaborate across channels • Share knowledge across internal teams • Maintain a good level of knowledge of all channels used by your assigned clients in order to support your clients across all their activity • Liaise with strategists and account managers working across all channels used by your clients in order to ensure we have a cohesive strategy and roadmap • Line management of a small team, including management of their progression and development plan • Responsibility to understand the requirements of GDPR • Ensure your team’s processes are always compliant • Understand and comply with all GV guidelines for security and data protection • Supporting the agency objectives and KPIs

Requirements

• Strong analytical and project management skills • Strong organisational skills • Excellent communications skills (internally and externally) • Able to communicate positively, influencing improvement and progression preserving an inspiring environment • Able to work under pressure • Inventive, always looking to be proactive and push the boundaries to try new things • Experience of managing and leading a team • Extensive knowledge in at least one area of PPC, Paid Social and Affiliates • Good top level knowledge in all 3 channels • Multi-channel digital marketing awareness • Multi-channel digital marketing experience • Advanced strategy setting and implementation experience • Experience in ecommerce and understanding of the retail sector in the context of digital marketing • Experience in client management

Benefits

• Remote Working Allowance - we pay all Genies £126 per month WFH allowance • Flexible Working - We provide flexibility in working options and work in a distributed team model • 25 Days Annual Leave + Bank Holidays • Enhanced Absence and Family Leave Policies • Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange • Employee Referral Scheme - £500 vouchers if we hire someone you recommend • Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI • Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange • Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business • Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes • Access to Spill - Professional therapist sessions • Wellness Activities - Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing • Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly Flu jab reimbursement • Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business and there is the option for the team to buy a gift