Senior Marketing Manager (Collabs/Products)

June 3

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Fnatic

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Leading esports performance.

Professional Gaming • Marketing • eCommerce • Computer Hardware • Apparel

51 - 200

Description

• Develop and execute marketing strategies for Fnatic’s owned and partner physical and digital products, both go-to-market and always-on • Oversee end-to end product/feature launches (including app), coordinating inputs from product development, Sales, Partnerships and Content & Social • Lead the ideation, planning and execution of campaigns that integrate Fnatic and partner products seamlessly, ensuring alignment with Fnatic and partner objectives • Identify, negotiate and manage partnerships with key collaboration opportunities • Work closely with Marketing colleagues on campaign execution, ensuring campaigns consider other Fnatic brand activity holistically and are timed for optimal impact • Keep up to date with industry insights across product and brand to ensure Fnatic is innovative and market leading in their marketing approach • Establish KPI’s and regularly analyse performance of marketing efforts, including owning campaign ROI reporting and spend effectiveness • Work closely with Marketplace colleagues on product landing pages, promotional activity and general shop look and feel; as well as reviewing ecommerce performance • Collaborate with internal teams to align product marketing efforts with overall business objectives • Work closely with Customer Support colleagues to understand end-user product experience and consider how this can be utilised in future campaigns • Foster community engagement and reaction, maintaining on-brand responses • Help devise and execute CRM/product marketing initiatives • Support Business Development on ideation for potential concepts for product driven partners • Own ad-hoc marketing projects as directed by your manager

Requirements

• Track-record of memorable marketing activations for a consumer brand • Understanding of youth culture and trends in media consumption • Strong understanding of monetisation in digital properties, and the relevant metrics to monitor • Solid marketing fundamentals, and experience working with marketing/creative teams to deliver feature-led campaigns • A sense of urgency coupled with excellent organisation and time management • Problem solving capability and ability to proactively identify potential blockers • An innovative mindset but one that is always driven by data and insights • Resourceful mindset and ability to do a lot with a little when necessary • Knowledge of marketing best-practice and regulations • Excellent written and verbal communication in English, other languages desirable

Benefits

• Hybrid onsite/remote work policy • Private medical insurance (Vitality) • Employee Assistance Programme (Health Assured) • Enhanced parental leave policy • Eyecare vouchers • Cycle to work scheme • Self-development book requests for the Fnatic Library • Fnatic shop staff discount • Fruit, drinks and snacks available daily in the office • Regular lunch clubs, office drinks and other social activities