Account Based Marketing Manager
May 12
🔄 Hybrid – London
Description
• Account Selection and Prioritisation: Identify and prioritise high-value target accounts based on revenue potential, strategic fit, and likelihood of conversion. Collaborate with sales teams to align on target account selection and develop account-specific marketing plans. • Personalisation and Customisation: Develop personalised messaging and content tailored to the unique needs, pain points, and preferences of target accounts. Customise marketing materials, email campaigns, and communications for different stakeholders within target accounts. • Multi-channel Engagement: Execute multi-channel marketing campaigns encompassing email, social media, digital advertising, direct mail, and events. Orchestrate integrated marketing efforts across different channels to maximise reach and impact. • Account-based Sales Enablement: Support sales teams with account-specific insights, content, and resources to facilitate meaningful conversations and accelerate deal cycles. Provide sales enablement materials tailored to each stage of the buyer's journey to drive engagement and conversion. • Metrics and Measurement: Track and measure the effectiveness of ABM initiatives using key performance indicators (KPIs) such as account engagement, pipeline velocity, conversion rates, and ROI. Utilise analytics tools to assess campaign performance and optimise strategies based on data-driven insights. • Cross-functional Collaboration: Foster close alignment and collaboration between marketing, sales, customer success, and other internal stakeholders. Drive cohesive execution of ABM strategies through strong relationship-building and effective communication across teams. • Event Management and Partnerships: Plan and execute offline marketing events and activations targeted at key enterprise clients, including trade shows, conferences, and networking events. Identify and cultivate strategic partnerships with industry stakeholders, influencers, and complementary brands to amplify brand visibility and drive business growth. • CRM Management and Email Marketing: Oversee the management of the CRM system, ensuring accurate and up-to-date customer data and segmentation. Develop and execute targeted email marketing campaigns to engage and nurture leads, drive conversions, and increase customer retention.
Requirements
• Bachelor's degree in Marketing, Business, or related field; MBA preferred. • Proven experience in account-based marketing, CRM, and email marketing within the B2B sector. • Demonstrated success in developing and executing strategic marketing campaigns targeted at enterprise clients. • Strong analytical skills with the ability to interpret data, generate insights, and drive data-driven decision-making. • Excellent communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams. • Results-oriented mindset with a focus on driving measurable business outcomes and ROI.
Benefits
• Work in an international, dynamic, and passionate environment with a company culture focused on learning and development 🎉 • Hybrid working model and flexible hours ✨ • Food allowance £200 monthly (groceries/restaurants/food apps etc) 🥗 • Stuart Academy with regular workshops, Stu-Classes, and Stu-Talks🎓 • Stuart is putting Mental Health Awareness first! Wellness Allowance to use in any gym or sport class🧘 • Cycle to work scheme🚲 • Private healthcare provided by Aviva 🏞
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