Senior Performance Marketing Manager, UK
June 14
🏢 In-office - London
Description
• Manage and optimise paid media campaigns for Facebook, Google Search, YouTube, TikTok (and more, wherever we need to be, we’ll be) • Establish a test-measure-learn feedback loop with our creative team to drive consistent ad improvements • Maintain a weekly reporting cadence to share performance metrics and insights to the wider acquisition team • Find the highest impact levers between creative, targeting, post-click experience or algorithmic optimisations and execute on the changes • Leverage data, patient insights, and industry trends to write and manage creative briefs • Stay on top of industry best practice across channel and creative, and promote best-in-class performance marketing methodology within the company
Requirements
• Bi-lingual fluency in German and English (both written and speaking) • 4+ years experience in a performance marketing role or similar • Experience running efficient paid media campaigns across Meta, Google, YouTube, and TikTok • Proven track record of growing conversion volume within CAC targets • Experience collaborating with creative teams to turn ideas into high-performing outputs • Ability to clearly communicate results, key findings, and areas of opportunities • Derive key insights from analytics platforms like Google Analytics & Ad Reporting • Understand the basics of attribution modelling to measure channel uplift • Strong believer that creative is a key driver for performance, and understands best practice for grabbing attention across channels • Familiarity with German and European consumer markets, knowledge of healthcare systems would be a plus.
Benefits
• Work with best-in-class doctors, specialists, pharmacists, and medical professionals from all over the world, and our 5 clinics speak to different people at different stages of their life and needs • Strong culture of work-life balance, supported by flexible working hours and hybrid working possibilities • We are proud to have built a patient-centric platform that provides end-to-end healthcare at scale. • Learn from some world-class marketers, engineers, creatives, operations specialists, and medical professionals - joining a diverse team from Atlassian, Canva, Google, McKinsey, Bain, Optiver, Koala, Manual and many many more. • Offer a competitive remuneration package plus government contributions • Fun office parties and team dinners so you can bond with your team regularly • Eucalyptus and clinic merch designed by our very own in-house creative team • Want to see more? Check us out on Instagram @euc.alypt.us
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