Performance Marketing Manager
April 11
🏢 In-office - London
Description
• Leading the identification of new digital and offline channels for Unbiased, by using your existing channel knowledge, and taking a build-measure-learn approach to explore new channels • Collaborate with Head of Performance Marketing to develop a holistic performance marketing strategy (excluding PPC) that aligns with overall business goals. This involves understanding the target audience, market trends, and competitive landscape. • Own the A/B testing process across creative, messaging and optimization tactics • Keeping marketing infrastructure updated, e.g. Google Analytics, Google Tag Manager to ensure tracking and attribution is correct and aligns with business results • Campaign analysis and reporting: Utilize analytics tools and tracking platforms to measure campaign performance. • Attribution: help understand the true value of each channel and focus on incrementality. • Budget management and revenue forecasting • Post-campaign performance analysis and evaluation • Regular reporting on the performance to the main stakeholders (weekly, monthly and quarterly), including KPI Meetings • Keep up-to-date with the digital industry to be aware of latest performance marketing trends
Requirements
• 3-4 years’ experience in digital marketing with a focus on performance marketing and testing online & offline channels • Required: Experience in testing and scaling Facebook, Instagram, YouTube • Preferred: experienced testing and scaling offline channels including direct mail, door drops, inserts, DRTV and more. • Worked for an online brand optimizing for leads or transactions, either client or agency side • Strong analytical skills and able to articulate results to the wider business • An understanding of tracking and attribution of digital channels • Worked autonomously and be highly organized and able to work to tight deadlines • Proficient user of Microsoft Excel, Google Analytics 4, Google Ads, Facebook Business Manager, Google Tag Manager and other relevant tools • Excellent communication skills and the ability to collaborate effectively with cross-functional teams. • Creative thinking and problem-solving abilities to optimize campaign performance. • Results-oriented mindset with a passion for driving measurable business outcomes • A university degree in a business, marketing or a related subject • Be relentless about progress - working at pace to solve problems, navigate around blockers and prioritizing company OKR’s. • Own it and get it done – taking ownership of your projects, involving the right people at the right time and making meaningful contributions. • Share and seek input – proactive in seeking and acting upon feedback. Being open, sharing knowledge and proactively communicating. • Enjoy the journey – Ensuring cross-team collaboration and proactively celebrating achievements of your peers
Benefits
• Investment in your Development: Alongside in-house training, you’ll be allocated a generous yearly allowance to invest in your career development. • Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit an annual wellbeing allowance. On top of this, we have arranged for Private Medical Insurance for extra peace of mind for you and your family • Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon. • Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here (you’ll also have your birthday off as paid annual leave!) • Flexible working: we’ll work with you to find the balance of office-based work and remote working • Pension: you’ll be able to save via salary sacrifice scheme, with Unbiased contributing above the minimum required amount, subject to banded earnings. • Private Medical Insurance: you can add your dependents and spouse • Life insurance • Cycle to work scheme • Hybrid Working: We have a 60:40 split between remote and office working • Wellbeing Allowance: To spend on gym membership, classes, mindfulness apps and therapy • Holiday: 23 days annually, plus public holidays, 3 additional days for Christmas and your Birthday off too! • Learning and Development Budget: Up to £1000 a year to spend on improving your skills • 2 Weeks 'work from anywhere': Freedom to work from wherever you like for 2 weeks annually!
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