Demand Generation Manager
June 3
🏢 In-office - London
Description
• You’ll work directly with our Growth Lead to strategise, develop and execute on demand generation activities • Enhance and manage our Google Ads strategy • Enhance and manage our SEO strategy • Scrutinise and experiment with our website’s paths to conversion • Manage and report on demand generation activities • Manage our activities across Google’s product suite (Analytics, AdSense, Search Console) • Create, optimise and manage Google Search & Display Ads • Optimise, iterate and manage our SEO pages using Google Search Console • Understand conversion paths and lead attribution using Google Analytics • Define audiences and experiment with a wide variety of campaigns to produce results. For our team, that means generating app sign ups • Be comfortable modelling and managing efficient spend and be confident in your ability to scrutinise the ROI of your campaigns • Deeply understand and effectively report on the impact of your owned channels across the full funnel using our CRM; HubSpot • Assist the Growth and Sales teams by helping them identify and implement new strategies and tactics to achieve better results within our existing channels, based on the findings of your reports • Assist the Growth and Sales teams with Account Bases Marketing initiatives for increased lead generation, conversion and expansion • Provide detailed results and recommendations to the leadership team on where the company should deploy its resources to acquire more customers
Requirements
• 3+ years of experience working as a demand generation, campaign manager, or performance marketer in B2B SaaS • Expertise in SEM and analytical tools for marketers. At Stotles, this includes Google’s product suite (Analytics, AdSense, Search Console), HubSpot, LinkedIn Ads etc., • Experience owning the demand generation wing of a business with strong statistics on generating revenue. You are comfortable setting strategies, setting budgets, executing, monitoring and measuring • Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management • Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow up, and earning trust as a strategic business partner • Proven track record of defining and executing programmes with a wide range of cross-functional stakeholders that deliver against funnel metrics and KPIs • Strong copywriting and content development skillset and experience • Experience reporting upwards on demand generation campaign spend and ROI • Experience managing internal and/or external resources to ensure effective x-functional collaboration • Experience with Webflow is preferred
Benefits
• Transparent and competitively benchmarked salaries • Equity dependent on experience • A generous health cash plan (Covers dental, optical, physical therapy, consultations, etc.) • A personal health, wellness, and development allowance of £130/month to spend on gym memberships, therapy, yoga classes... any experience that keeps your mind and body healthy. • 25 days vacation + bank holidays • A dedicated learning and development budget you can use for books, conferences, courses, events • Office in Central London (Farringdon) • A hybrid working environment with 1-2 days in office and flexible work-from-home opportunities • A work-from-home setup budget of £400 you can use for these items: a keyboard, monitor, mouse, office chair, desk, headphones • Monthly affectionately-termed "TeamChills™️": our in-person team-bonding socials covering anything from mini-golf, to communal taco-eating and summer picnics
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