Contentsquare
Make every customer count with the complete Digital Experience Analytics platform.
user experience • analytics • ecommerce • web site optimization • digital experience
1001 - 5000
Campaigns Marketing Specialist
July 11
🏢 In-office - London
Contentsquare
Make every customer count with the complete Digital Experience Analytics platform.
user experience • analytics • ecommerce • web site optimization • digital experience
1001 - 5000
Description
• Implementation and reporting of global and local campaigns, ranging from content promotion, direct mail, email newsletters, webinars and ad-hoc sales-led campaigns. • Working with the Global Demand Generation team to align on processes for campaign management of channels mentioned above. • Build and maintain marketing database audience lists for campaign sends. • Sales enablement. Provide the teams with content and campaign enablement, including outreach copy. • Using the following marketing tools to execute and report on campaign performance: Salesforce, Hubspot & Pathfactory. • Monthly CX Circle newsletter for the UK. Consolidating relevant articles, blogs and local events for the newsletter. • Landing pages for marketing campaigns on Hubspot. • Email copy for the local Demand Generation Specialist to build and fit into the campaign calendar. Emails for the following campaigns: local events, webinars, direct mail, social media, and global and local content campaigns.
Requirements
• Experience operating as part of a Marketing team, with copywriting skills (SaaS experience would be a plus but not essential). • Comfortable with learning and onboarding new tools. Experience with either Hubspot or Salesforce is a plus. • Experience across a variety of channels including email, webinar and social media. • Experience executing campaigns that have generated high levels of MQLs and a measurable contribution to new logo & revenue acquisition
Benefits
• A creative and collaborative marketing team • A social team with regular team events such as, pizza-making, go-karting, playing the Crystal Maze or goBoating round the canals of London. • Plenty of opportunities for training and personal development
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