PAID SOCIAL ACCOUNT DIRECTOR

September 4

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Medialab Group

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Medialab Group is the UK’s leading independent media agency.

Direct Response • Media Planning • Media Sales • Direct Mail • Inserts

51 - 200

Description

• Taking ownership on client accounts, including sharing strategic opportunities and yearly forecasts. • Developing comprehensive social media strategies and leading social media innovation initiatives. • Quickly learning about Medialab’s data-driven approach to media and high levels of client service. • Delivering accurate and detailed excel media plans across digital channels and providing performance projections. • Coordinating and managing campaigns on social channels, including budget pacing and optimisations. • Leading the set up of tracking for digital campaigns and ensuring conversions events are reported correctly. • Managing relationships with suppliers, tech-providers and partner agencies. • Presenting strategic recommendations to clients to help them achieve their objectives and drive growth. • Managing and developing of Account Executives, ensuring they meet or exceed client expectations.

Requirements

• Experience of delivering paid social campaigns, with understanding of Meta, CAPI & Advantage+ • Experience with other social platforms, including TikTok / Pinterest / Snapchat • Experience delivering Display and Video campaigns through the Google stack and other partners is desirable. • Deep knowledge and proven performance utilising key digital platforms; including but not limited to Google Campaign Manager, Facebook Business Manager, Google AdWords, Search Ads 360 and Google Analytics • Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations. • Ability to communicate complex topics with clarity, confidence and conviction • Highly numerate and able to set and monitor budgets across multiple campaigns • Adept at juggling multiple projects for multiple stake holders

Benefits

• 25 days holiday (including office closure between Christmas and New Year) • Birthday day off • Mental Health Awareness Day off • Holiday buying scheme • Hybrid working between office and home • Flexi-hours • Work abroad scheme. • Private Medical Insurance • Health Cash Plan • Life Assurance • Discounted Gym Membership • Retail discounts • Quarterly reviews to enhance career progression. • Continuous professional development and training - CPD Platinum accreditation by the IPA • Internal mentoring programme • Membership to Bloom and bespoke mentorship for female talent • A long weekend/week away at Medialab’s expense for long service • Charity volunteering days fully paid. • Free access to Health and Wellbeing Apps. • Free professional counselling. • Access to Mental Health Allies (1 in 15 employees are trained in Mental Health First Aid) • Enhanced parental leave pay for new parents • Virtual Dentist