Elder
Live-in care that connects you. The UK’s leading live-in care specialists, providing the alternative to the care home
Alternative To Care Home
51 - 200
PR & Brand Marketing Lead
2 days ago
🔄 Hybrid – London
Elder
Live-in care that connects you. The UK’s leading live-in care specialists, providing the alternative to the care home
Alternative To Care Home
51 - 200
Description
• Develop and implement digital PR strategies to enhance Elder's online presence and grow our Earned media reach. • Identify and engage with key opinion leaders within the contextually relevant sectors that would enhance Elder’s authority in this space. • Monitor and analyse PR performance metrics to optimise future campaigns. • Craft compelling content to shape Elder's brand communications across our website, paid and organic social media, press and all other earned media touchpoints • Ensure all brand communications are consistent with Elder’s voice and values. • Collaborate with the internal squads to integrate brand messaging across all marketing channels. • Work with content producers (internally and externally) to ensure consistency in our brand messaging. • Develop and execute storytelling strategies that resonate with our audience across organic channels. • Create and manage content calendars to ensure timely and relevant content delivery. • Utilize data and insights to refine and improve our storytelling approach. • Build and maintain strategic media relationships to increase Elder’s visibility. • Develop and pitch stories to relevant media outlets to drive traffic and brand awareness. • Prepare press releases, media kits, and other PR materials. • Develop strategies to grow earned media presence and coverage. • Monitor media coverage and report on the effectiveness of PR campaigns. • Leverage industry trends and news to position Elder as a thought leader in the sector.
Requirements
• Minimum of 5 years of experience in PR, with a strong focus on digital PR, brand communications and Earned media • Proven track record of successfully managing PR campaigns and securing media coverage • Excellent command of English - written and verbal communication skills • Strong understanding of social media platforms and their role in PR and brand communications • Ability to think creatively and strategically • Strong organisational skills and attention to detail • Ability to work independently and as part of a team • Proficiency in PR and social media monitoring tools
Benefits
• Competitive Salary + Bonus • Stock Options (We are post-series B & backed by some of the best VCs in Europe) • 25 days holiday + bank holidays + (1 extra day of holiday per year worked for first 5 years) (pro rota) • 6 weeks work from anywhere in the world • Dental and health insurance • Hybrid working (2 days per week in our London office) • E-learning platform (Udemy) • Sponsored quarterly team and company socials • Mentoring and coaching programmes to help you achieve your personal and career goals • Macbook + any particular extras you require • Cycle-to-work scheme • A genuine opportunity to be a very key part of a high-growth business
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