Data Analyst, Marketing

August 9

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Bumble Inc.

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Our mission is to create a world where all relationships are healthy and equitable, through Kind Connections.

501 - 1000

Description

• You will build and deliver analytical roadmaps to support the longer term vision of marketing measurement within the business. This includes reporting, handling of ad-hoc requests and data visibility, experimentation, and ongoing measurement of marketing campaigns. • You will provide insights and recommendations which are actionable and relevant to your stakeholders, automating decision-making where necessary, and providing tools and solutions that help enable self-service and scalability. • You will act as a trusted thought partner as the analytical authority in your domain. You will likely be dedicated to a set of specific initiatives and projects, where you will be expected to act as a representative of the Advanced Data Analytics team, demonstrating our values, capabilities, and competencies. • You will develop a deep knowledge on the marketing domain, becoming the authority on its limitations, as well as measurement possibilities. You will proactively educate stakeholder functions to further democratise this understanding. • You will contribute to data quality as it relates to the domain, proactively working with Data and Analytics Eng. and other teams to improve data collection and modelling. • You will build and manage self-serve data products, a knowledge base of insights, and provide direct support, to empower others to fully understand the value of data in their day-to-day work. • You will create an environment of utilising data for planning and execution, always keeping in mind alternative and creative solutions of measurement across a variety of marketing initiatives.

Requirements

• Preference for a graduate degree in Mathematics, Engineering, Information Sciences, Economics, Finance, or STEM. PhD and Masters welcome. • Preference for experience working in similar dating/social/gaming tech product industries or else app based product • You will have had experience setting up experimentation, measurement, and data collection in the marketing domain. • You keep an eye out on the industry, understanding how the wider dating industry influences our pricing and promotional strategy. • You understand the concept and complexity of marketing measurement and MMM. • You will have deep experience of the marketing domain across multiple tactics, including MMM, Churn, LTV and an understanding of the tooling/vendor landscape and opportunities for automation or introduction of genAi. • You have experience working with complex data infrastructures and have experience partnering and guiding the work of data engineering to help facilitate ingestion, warehousing, and optimisation of databases. • 3+ years experience in commercial analytics, being able to elaborate on the business impact you have driven in your previous experience. • Strong experience with data engineering and data modelling requirements needed to automate reporting and measurement.