Marketing Analytics & Effectiveness Specialist

July 3

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the7stars

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The UK's largest independent media agency.

Media Planning and Buying • TV Planning and Buying • Digital Media • Media Agency • PPC (Pay Per Click)

201 - 500

Description

• As a member of the Analytics & Effectiveness team, you will be a key part of the7stars. You will engage with clients as both a practitioner (attribution, econometrics, experiments projects) and a strategic advisor (investment planning, measurement and optimisation framework, media strategy, test and learn roadmap). • The purpose of the role is to support clients in improving marketing driven profit growth through design, co-ordination, and delivery of the right effectiveness initiatives. • You will be guaranteed variety, autonomy and senior client exposure. And you will work across a broad range of clients, categories, audiences, project briefs and methods from day one. • The role will include line management responsibilities for junior team members, as well as supporting the agency’s marketing and thought leadership efforts. • the7stars is committed to creating a diverse environment, where employees feel empowered to share different ideas, perspectives, and experiences in a collaborative and creative work environment. Equality and inclusion are at the heart of our culture.

Requirements

• Expert knowledge of Econometrics, Forecasting, Investment Planning & Optimisation, Media Experiments/Tests. Highly likely to have been hands-on in a past or present role. • Relentless intellectual curiosity • Comfortable in the minute detail of large data sets but equally mindful of the big picture. • Solutions first mindset with the ability to proactively identify client needs and the solutions that meet and exceed them. • A strong understanding of the marketing planning and media planning process. • Experience building, communicating and leveraging complex models (e.g. econometrics) to drive incremental growth. • Excellent data visualisation skills and attention to detail. • Experience developing new technical products for agencies or advertisers (this does not need to have been hands-on). • Experience managing multiple cross-discipline projects and prioritising competing demands in a fast-paced environment. • Comfortable with scripting languages (R, Python, SQL most relevant). Highly skilled at extracting, managing and manipulating big data sets.

Benefits

• Uncounted holiday • Performance related Summer profit share & Christmas bonus • Flexible & hybrid working • Personalised training plan & access to coaching • Wellbeing days • Flexible pension plan through Royal London (8% employer contribution under £35k) • Optional private medical insurance (Vitality) & cash back plan (Medicash) • Employee Assistance Programme • Work from anywhere up to 2 weeks each year • Paid for gym membership with a choice of 5 gyms • Enhanced family friendly policies • Personal finance advice & support • Life Assurance & Critical Illness cover • Profit share scheme (after 3 years’ service) • Electric Vehicle scheme • Nursery Partnership • Tech & Cycle to Work scheme • Season ticket loans & expensed Railcard