Martech Marketing Analyst
April 20
🔄 Hybrid – London
Description
• Marketing Insights and Reporting: Analyse website and campaign performance data to derive actionable insights and recommendations for optimizing marketing strategies across our core markets. Develop and maintain marketing dashboards to track key performance indicators (KPIs) and provide regular reporting to stakeholders. • Website Improvement and Management: Take ownership of website improvement initiatives across all of our markets, collaborating with cross-functional teams to implement enhancements and optimize user experience. Utilize website content management systems (CMS) to update and maintain website content, ensuring accuracy and relevance. • Lead Generation Machine Development: Develop, maintain, and enhance our lead generation machine to drive qualified leads and support business growth objectives in our core markets. Implement lead scoring and segmentation strategies to prioritize leads and improve conversion rates. • Marketing Technology Support: Ensure the successful implementation and measurement of marketing campaigns by maintaining marketing dashboards and providing support for marketing technologies including website and CRM systems. Collaborate with IT and other relevant teams to troubleshoot issues and optimize marketing technology platforms. • Data Analytics and Reporting: Conduct data analysis and reporting to track the effectiveness of marketing campaigns, website performance, and lead generation efforts. Generate insights from data analysis to inform decision-making and optimize marketing strategies.
Requirements
• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field. • 2+ years of experience in marketing analytics, performance measurement, or related roles. • Proficiency in data analytics tools such as Google Analytics, Tableau, or similar platforms. • Experience with website content management systems (CMS) and customer relationship management (CRM) systems. • Strong analytical skills with the ability to interpret complex data and derive actionable insights. • Excellent communication skills with the ability to present findings and recommendations to stakeholders. • Experience working in a global or multinational organization, particularly in the EU market. • Knowledge of digital marketing channels and strategies for lead generation. • Familiarity with marketing automation platforms and lead management systems. • Advanced proficiency in data visualization tools such as Tableau or Power BI.
Benefits
• Work in an international, dynamic and passionate environment with a company culture focused on learning and development 🎉 • Hybrid working model and flexible hours ✨ • Food allowance £200 monthly (groceries/restaurants/food apps etc) 🥗 • Stuart Academy with regular workshops, Stu-Classes, and Stu-Talks🎓 • Stuart is putting Mental Health Awareness first! Wellness Allowance to use in any gym or sports class🧘 • Cycle to work scheme🚲 • Private healthcare provided by Aviva 🏞
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