Paid Media Executive
July 25
🏢 In-office - Manchester
Description
• Plan, implement, optimise, and manage paid search/social and shopping campaigns for various international countries. • Ensure Paid Social, PPC & Google shopping campaigns are optimised according to best practice guidelines. • Manage bids via automated bid management solutions. • Working with Google Editor and Bing Editor. • Manage PPC accounts profitably and within agreed target ROI. • Constantly achieve agreed KPIs. • Grow existing PPC accounts through continuous account development. • Perform regular keyword research, preparation and analysis and weekly negative keyword research & search query reporting. • Maximise conversions within target ROI. • Work with Paid Media Manager to ensure all paid search activity falls in line with the wider paid media and digital marketing strategy. • Provide daily, weekly, monthly campaign & bespoke reports & analysis. • Perform ongoing competitor analysis & reporting. • Work with the 3rd party Google shopping feed provider and GMC to manage shopping accounts. • Work with merchandising team to plan accurate stock allocations for promotional activity and day-to day forecasted sales. • Excellent communication skills when working within the team, wider team and when working externally with suppliers. • A willingness to take all Google Ads/Meta exams.
Requirements
• Previous experience working in a Paid Media/ PPC or Digital Marketing role (required) • Strong working knowledge of Google Ads & Bing (required) • Working knowledge of Facebook Ads Manager or equivalent (desired) • Experience of Google Shopping (required) • Good working knowledge of Google Analytics (desired) • Google Ads Certification (desired) • Proficient in Microsoft Office with special attention to Excel. • Strong attention to detail. • Passion for PPC and digital marketing in general. • Effective communication and reporting skills. • Strong numerical and analytical skills. • Experience using a bid management tool. • Highly numerate & strong communication skills
Benefits
• You’ll get the opportunity to take part in our various share schemes • Core hours enable you to flex your working times around your needs on an ad hoc basis • Benefits that support your health and wellbeing • There’s up to 40% discount off all of our brands • Our social calendar? Next level • With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
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