Programmatic Account Director

July 17

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Assembly Global

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We find the change that fuels growth.

Media • Marketing • Advertising • Research • Analytics

1001 - 5000

Description

• Programmatic Account Director joining a pivotal role within our team across international brands • Mixture of strategy, management, and business development to support the growth of programmatic and display services globally • Define programmatic and display strategy, develop new client relationships, and oversee the activation of campaigns • Support the agency by managing programs, developing frameworks, and ensuring market-leading execution • Collaborate with various teams to deliver pitches, cross-sell services, and innovate in programmatic solutions

Requirements

• Act as the senior point of contact for programmatic across a portfolio of clients, assuming ultimate responsibility for all implemented programs and managing escalations • Line management of programmatic traders, as well as mentoring and support of the wider display team in programmatic campaign planning • Act as the strategic lead in programmatic, working with ADs, AMs, and Planners to define frameworks that hit our client’s KPIs and business objectives • Overseeing all elements of the delivery, optimisation, and reporting of programmatic campaigns to ensure market-leading execution • Working with the Head of Display and our Sales Team to develop and deliver pitches, with a view to grow global programmatic services • Cross-selling display to Assembly's existing client base by working with Business Directors to proactively identify opportunities • Act as an internal expert on emerging trends, technologies, and opportunities in the area of programmatic. Nurturing publisher and Ad tech partner relationships. • Work with the Head of Display, Ad Tech Lead, Data Scientists, and Assembly Developers to develop innovative programmatic solutions and new products

Benefits

• Senior client handling and relationship management experience essential • Excellent communication and interpersonal skills needed for internal client and publisher relationship management • Wide knowledge and understanding of the programmatic landscape • Programmatic trading & planning experience • Additional experience of running or managing digital marketing activity across other channels (e.g. PPC, SEO, etc) beneficial • Demonstrable experience of delivering best-in-class digital campaigns; e.g. through winning industry awards • Management of activity across international markets preferential but not required